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For marketers looking to increase the visibility of their business and reach a wider audience, there is no shortage of platforms to work with. The challenge is deciding which platform is best for your brand. But no matter what industry your business is in, one of the best platforms to expand your reach today is Quora.
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And it works. Josh Fetcher spent four months building 7,000 followers on Quora. Thanks to this, he got 2 thousand. new members in the group on Facebook, and 3 thousand. leads to his email list. I mean, why is Neil Patel typing over 2,500 word answers on Quora? Because it works.
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Read on to find out why it can be a useful marketing tool for your business, as well as seven tips you can use to jumpstart your Quora marketing strategy.
Quora, even if you are not an active user. This is because it is one of the most visited sites in the world today.
Although the site does not provide updated information on its user base, there were 190 million monthly users in April 2017 – up from 100 million in 2016.
But as long as your prospects aren’t sold on the value of Quora, here are the three most important benefits of using it as part of your marketing strategy.
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Topics on the site range from parenting to computer programming and just about anything else you can think of – and the users who answer these questions are often very skilled in their fields. As a result, the website has become the main source of information for users who want experts to answer their questions. For example, look at the qualifications listed for users answering AI questions.
His education and experience make him fully qualified to write about these topics – and that’s the level of credibility that Quora users want.
So when consumers search for information related to your industry and find answers from your business, they will see your brand as an authority figure. This is especially true if you can earn top author status. This distinction is given to the writer who has the most opinions on a subject.
As Mario Peshev explained, he got the title of the best author in the WordPress category in one year, with more than a million responses. Having this space helps them gain credibility on the website and continue to increase their visibility on the platform.
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Although becoming a top writer is a difficult goal, especially with popular topics, it might be worth it if you enjoy the platform. In this way, you not only increase your visibility among users interested in your industry, but also position your company as a leader.
With the right approach, it can also translate into leads and sales for your business. By answering questions that are highly relevant to this target group, they can establish themselves as authorities – and then convert that authority into leaders.
By answering questions on Quora, you can include links to other relevant resources and content. For example, see this answer to the question “What’s the best way to learn about stocks?”
This user is the founder of a stock market analysis company, so he is certainly qualified to answer. The answer is just over 1,000 words and provides a comprehensive overview of what users need to know about it.
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Finally, they include links to businesses that explain how they can benefit readers who want to learn more.
If the user finds the answer useful and is interested in using the recommended method, they are likely to click on it. And if you’re wondering if this method works, check out This Online World’s referral traffic report after using Quora for three months.
If you’re lucky, the reach of Quora marketing can extend beyond your website’s user base. This is because more and more websites are now covered by Quora. For example, a Forbes.com search shows:
To show why this is so important, let’s look at the second result from the image above. Here, Forbes republishes author Howard Yu’s full answer to the question, “What business trends do you foresee for the next decade?”
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As you can see in the picture above, this answer includes a link to his book’s website. To be clear about this
Nofollow link. However, this is free exposure on the main page. If you’re wondering how much it usually costs to advertise on a site like Forbes, here it is
But as the main writer Nicolas Cole explains, the only way to ensure this success is by constantly writing on the platform. In 2013, he decided to write one answer a day throughout the year. After two weeks of this effort, he got a response that got more than 10,000 views for the first time.
That same year, it was published in Inc Magazine, HuffPost, PopSugar, TIME, Forbes, and Fortune and landed on the front page of Reddit. In less than a year, he also gained the status of the best writer and collected several million views for his answers.
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It’s all because of one thing: consistency. So if you’re looking for a “quick win” or a “hack” to help you get into Forbes, there isn’t one. Better start writing and stick with it – and you might just see how successful Cole is on the platform.
Quora has the potential to be a powerful marketing tool for your business. If done right, it can be one of the best sources of traffic and leads. And if you don’t believe me, check out the Social Network Referral report from Wishpond.
With 9,872 sessions in just one month, Quora delivers the second largest amount of social media traffic – beaten only by Facebook. And the first step to getting those results is to start.
Fortunately, it doesn’t have to be difficult. As long as you enjoy writing about the industry and topics you are passionate about, you can start answering questions. But if you want to maximize your platform efforts, these seven Quora marketing tips can help.
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Before answering any questions, please take the time to complete your profile. If you do this, remember that Quora includes the first 50 characters of your profile with every answer. So, if you want to increase your brand exposure, make sure you put your company name at the top.
For example, IMPACT’s Bob Ruffolo uses the profile header to mention his company name and activities.
Every time one of his answers shows up in a user’s feed, they immediately know he’s the CEO of an inbound marketing agency. In this way, they will associate every value they receive in response to the IMPACT brand – and possibly seek more information about it.
Additionally, it is worth taking advantage of the fact that Quora allows users to include links in their profiles. Writer John Green did a great job on the profile.
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This short paragraph explains who they are and why readers should care, then links to all the projects they do online. When writing your bio, be sure to include links to your business website, social media accounts, and other places where you want to drive more traffic.
This section does not have to be a complete summary of your achievements, but should include education or experience relevant to the type of question you will be answering.
Although filling out the “Know About This” section is technically part of filling out your profile, it serves a purpose beyond describing your qualifications. As the name suggests, this section shows all the topics you know about in your profile.
These topics can also help you find the right questions to answer. By editing this section, you can start by searching for keywords and topics related to your industry. You will then see how many users have subscribed to each topic.
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In this case, less than 150,000 users subscribe to the topic. This means that if you can write a popular answer in this category, you can expect quite a lot of attention.
So let’s assume you decide to add this to the About section. When you’re ready to write your answer, you’ll see a list of popular questions directly related to the topic.
To focus only on topics with a lot of subscribers, writing a few answers to popular topics can help you gain visibility on your website.
Keep this in mind when completing your profile section, and you’ll be able to spend less time looking for the right questions – a
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If you want to invest time in writing useful answers, Quora can be a great way to drive traffic to your website.
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