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Best Email Marketing App Shopify
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Despite its near-certain death sentences, email marketing continues to deliver big results for businesses in a variety of industries, especially e-commerce. This is why the email marketing software field is becoming more and more competitive.
As a marketer, your mailing list is one of your most powerful assets. An email list gives you a direct line to your customers and an opportunity to boost your marketing automation efforts.
While SEO and social media have their place, email marketing tools ensure that no platform or optimization exists.
Considering the amazing benefits of email marketing, there is no downside to opting for email marketing services. But knowing which email marketing platform is right for you can certainly be difficult.
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In this guide, we’ll cover the best email marketing software for marketing automation, as well as highlight what makes each email marketing software unique.
Whether you’re just starting out or dreaming of your next big campaign, this email marketing guide will give you insights and ideas to help your business grow.
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Seguno: Email Marketing
When it comes to choosing the best email marketing software, the truth is that email marketing services are not always for everyone. While each email marketing service is slightly different, most offer similar basic functionality across the board.
This makes choosing the right email marketing software even more difficult. Even those with years of experience with email marketing services can have a hard time finding the perfect email marketing tool for them.
For example, if you want to run advanced email marketing campaigns with lots of personalization, some options may be better than others. This is also important if you want simplicity over technically complex features.
While most email marketing platforms have the same features, one or two features differ that you really need for your business.
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Since the service may be one of the most popular email marketing services out there, it may not be right for you.
As you’ll see below, each solution approaches these features a little differently—how you do it can affect your final decision.
Fortunately, the email marketing tools we present below are flexible and suitable for a variety of needs, and many offer free or trial versions that allow you to experience the value of each.
We review the following criteria to help you evaluate your options and make the best choice, including an App Store rating where applicable.
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Email is an easy email solution that helps you communicate with subscribers and build lasting relationships with customers. The clean, minimalist app takes the hassle out of apps like MailChimp or GetResponse and is perfect for marketers who want powerful email features with fewer emails.
Great app, fast and easy to use. It’s easy to tag one of your products or set up your campaign. Automatically add your email subscribers. I have used others and this is definitely my favorite. This saves me a lot of time! Skin RX Clinical Review
With email, you get 10,000 free emails every month, and then you pay $1 for every 1,000 emails you send. There are no monthly commitments and you can access all the features.
Sendinblue is an e-mail marketing service aimed at small and medium-sized businesses. With powerful automation and CRM features that simplify redundant tasks, it has become a popular marketing automation tool for stores.
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Key features include a library of templates that you can use to create beautiful email newsletters that attract subscribers. It also allows you to quickly create subscription forms and offers pre-built automation flows for welcome sequences, abandoned cart emails and more.
Sendinblue also offers powerful features to merchants. For example, you can link your customer list and purchase data to your Sendinblue account. With this information, you can segment and target customers based on purchase history and other details.
You can also reach customers through multiple channels, including SMS, through a plugin that companies often use for order and shipment confirmation.
ActiveCampaign is a great email marketing service enjoyed by over 145,000 businesses worldwide. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.
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Once you integrate ActiveCampaign, you can access a library of more than 500 pre-built automations to launch campaigns like abandoned basket emails or welcome series, or design a landing page in minutes. You can also connect all your business tools, ActiveCampaign has over 850 pre-built integrations.
ActiveCampaign pulls directly from your data to send you personalized emails that encourage sales. Use one of ActiveCampaign’s 125 email templates and send 1:1 messages to customers based on past interactions with your brand. This email marketing platform offers merchants SMS marketing capabilities as well as integration with Google Analytics and Facebook Audiences. With so many unique options available, it’s no wonder they make the list of the best email marketing software on the market today.
You can get started with ActiveCampaign today with a free 14-day trial. If you prefer, you can upgrade to the Lite plan, which starts at $9 per month. month.
Privacy is the top rated sales and email marketing app in the App Store. It is used by over 400,000 merchants in 180 countries and has generated over $4 billion in revenue.
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Privacy pushes the boundaries of what email marketing tools can do. The suite of products includes automation tools for email marketing as well as conversions and SMS.
Through Privy, you can access targeted pop-ups and banners, spinners and built-in forms to collect emails. All are mobile friendly and can be configured without any coding.
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
MailerLite is an easy to use email marketing platform. It allows you to send emails that your customers can’t click on. Not only is it easy to use, but it also offers professional-level automation and integration for fast-growing e-commerce businesses.
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MailerLite also offers premium 24/7 support from real people. You never have to wait for an email response when you run a campaign.
The best part? MailerLite is free. If you’re on a tight budget and completely new to email marketing, MailerLite is a great choice for you.
Clavio is one of the few email marketing services designed specifically for e-commerce. It is also the leading platform for sending personalized emails, SMS messages, registration forms and more from Clavio to over 50,000 stores.
As a leading e-commerce email provider, Clavio also supports paid social campaigns. You can quickly sync data to create lookalike audiences for Facebook and Instagram ads to make your customers more relevant to your business. Clavio users have access to internal advice and support on the Clavio Community Forum.
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Klavio is free for up to 250 contacts. So the price is $20 per month, no contract or lock-in, making it truly one of the best email marketing services out there.
Omnisend is the top-rated email marketing automation platform used by over 50,000 marketers. There are pre-built automation workflows and intuitive, no-code changes that make it easy to build advanced email campaigns.
Omnisend’s features include a drag-and-drop email generator, dynamic coupon codes, automatic product selection, and fully customizable pop-ups. You can also access push notifications and solid segments to send messages via SMS and use built-in audience sync for Google and Facebook ads.
Omnisend also offers in-depth analytics, campaign metrics and subscription tracking. These help analyze campaign effectiveness with specific metrics against brands. You can also see product analytics and where customers are.
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After a 14-day free trial with Omnisend, you decide to keep the paid features, upgrade or continue using the free plan (up to 15,000 emails per month).
With Drip, you get access to a premium email and SMS marketing platform that provides streamlined A/B testing, smart segmentation tools, and powerful reports to help you create effective drip campaigns. Key features include drag-and-drop design tools, pre-built mobile audio email templates, auto-responders and one-click integration.
Finally, Drip advises marketers on personalized campaigns for your store. You never have to think about what campaign to build next – Drops will tell you what will have the biggest impact on sales and marketing.
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