Our goal at Shopify is to make business and marketing easy. Today we’re introducing Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded retail landscape. Last year, we made digital marketing simple and put the tools you need in one place with Shopify Marketing, so you don’t have to be a marketing expert to run campaigns and build your business. Shopify Email is now available to select merchants and will roll out widely early next year.
Best Email Marketing To Use With Shopify
With Shopify Email, you can create, run, and track email marketing campaigns in Shopify Marketing. It’s easy to create your next marketing campaign using customizable email templates, existing brand assets, and product content from your store. You can also send email using your own domain name with almost no configuration required. Shopify Email includes the campaign analytics you need to measure your success, including email open and click rates, as well as the number of items added to cart and purchased.
Shopify Email Marketing Software’s Best Practices
Built with Marketing App Extensions Launched in 2018, Shopify Email is one of the many marketing apps available on Shopify. We’ve partnered with the biggest ad platforms so you can now advertise on Facebook, Google, Microsoft, and Snapchat. Third-party marketing apps like Seguno, Omnisend, and SMSBump are also integrated into Shopify so you can easily run different marketing campaigns by exposing our API.
As we continue to support you on your entrepreneurial journey, we want to provide you with a powerful back office so you can focus on building long-term relationships with your customers and growing your business without any marketing or technical expertise. For our third-party app developers, we’re excited to expand marketing capabilities with more workflows and deeper personalization features for our 1 million merchants around the world.
Shopify is an omnichannel sales platform. Merchants use Shopify to design, customize, and manage their stores across multiple sales channels, including mobile, web, social, marketplaces, physical locations, and pop-up stores. The platform also provides merchants with a powerful back-office and a single view of their business, from payment to delivery. The Shopify platform is designed for reliability and scalability, making enterprise-grade technology available to businesses of all sizes. Headquartered in Ottawa, Canada, Shopify now has more than 800,000 businesses in over 175 countries and is trusted by brands like Nestlé, Kylie Cosmetics, Allbirds, MVMT, and more. Looking for an email marketing platform to connect and promote Shopify. store? Then you are in the right place!
We’ve highlighted their key features, as well as the pros and cons you might want to consider before you buy them.
Shopify Marketing, Email Marketing, Shopify Automation, Klaviyo Email Marketing
There are hundreds of great email marketing services on the market. So why compare them?
Despite the obvious fact that they have different pricing, it’s important to note that not all Shopify email marketing apps offer the same kind of support for eCommerce businesses.
Some offer a minimal set of features that allow you to create simple email templates, send promotional messages, and segment your customers based on their personal attributes.
In addition, versatile email marketing tools are available that allow you to send transactional emails, set up automated email campaigns to help you recover lost sales, and also reach customers through other marketing channels such as SMS or notifications. web push.
Best Email Marketing For Shopify: Top 13 Tools Ranked
In addition to the price and features offered by the email marketing app, you should also consider whether the tool you want to choose has direct integration with Shopify or is easy to use. This means that the dashboard is intuitive and available in your local language (if English is not your first language).
You don’t want to waste time working with email editors that make it difficult to create complex or amazing email templates. Similarly, you want to ensure that your analytics dashboard provides you with actionable data to help you manage your email marketing strategy.
And if you get stuck, you’ll want to know that your email marketing service provider has your back: not only does it offer solid documentation, but it also offers on-demand training and 24/7 real-time support.
As a store owner, the main features you want to see in an email marketing service are:
Best Email Marketing For Shopify
Now that you know what to look for, let’s look at the tools that best support your email marketing strategy.
As you will read later in this article, it offers strong and highly practical features to help you grow your online store at an unbeatable price.
But to make sure you make the best decision for your business, check out the unbiased reviews below from WebsitePlanet.
Let’s expand on these features a bit and look at the pros and cons of each email marketing tool.
Best Email Marketing Apps For Shopify In 2022
An all-in-one marketing automation platform that lets you communicate with your customers via email, SMS, web push notifications, live chat, and more
Is not just an email marketing service, but a complete marketing automation platform designed to help you grow your eCommerce business.
Allows you to create and send marketing emails that look great on any device. It offers great pre-built email templates as well as an email builder that offers advanced features like an inbox and dark mode preview to ensure your campaign is flawless.
Once integrated with your Shopify store, you’ll also be able to use customer data to create segments and send highly targeted email campaigns. This means that each of your posts will get more exposure and generate more sales.
Best Shopify Apps To Increase Sales And Conversions (2022)
Apart from the usual marketing emails, the platform comes with many other features that are essential for Shopify merchants.
And those are just some of the features you’ll find. You can also use paid ads, website builders, landing page builders, webinars, and conversion funnels.
If English is not your native language, you should know that the dashboard is available in 26 languages and offers email in 8 languages.
Offers a very cheap free plan that includes unlimited newsletters, signup forms, website builders, landing pages, and 30 days of access to all advanced features.
What Can You Do With Shopify Email Marketing? A Platform Walkthrough
For small and medium-sized businesses, it includes three paid plans: Email Marketing, Marketing Automation, and Ecommerce Marketing, starting at $15 per month. up to $99 per month. For 1000 contacts.
For larger companies that need a more specialized solution or a dedicated IP address, there are two other plans called MAX and MAX².
Klaviyo is another email marketing app that should be on your radar if you want to grow your Shopify store.
It includes several advanced email marketing and automation features that allow you to set up advanced automated scenarios to attract new customers and attract repeat customers.
Best Email Marketing App For Shopify Every Merchant Needs
You have two options for creating an email campaign. You can start from scratch using the new email builder or choose one of the ready-to-use templates available through the old email builder.
The new drag and drop builder is robust, offers full customization options, and also provides logic for displaying individual graphic elements.
The older version is less flexible and slightly less intuitive, but it can still be used for small businesses without a graphic designer on the team.
The automation options are very effective and include the most important workflows such as cart abandonment campaigns and lead nurturing sequences.
The Complete Guide To Shopify Email Marketing
On the downside, the platform focuses primarily on email and SMS and doesn’t offer any options in terms of other major marketing channels like web push or paid ads.
The price of the keyboard varies depending on the size of your contact list and the number of SMS messages you want to send per month.
The monthly fee for an email list of 1,000 contacts is $45/month (email only) and $60/month (email and 1,250 SMS).
This platform offers a lot of features when it comes to email marketing capabilities. It allows you to send ad campaigns, run A/B tests, and even automatically forward your message to people who didn’t open your first email.
Email Marketing & Automation Software For Shopify
The tool only offers a few email templates (about 10), but the ones that do seem to be designed with online stores in mind.
The email editor is intuitive and modern, though it lacks important features like a built-in image editor, a free image gallery, mobile optimization of certain elements, or a dark mode preview.
Overall, this is a good email marketing service, but it seems to focus all of its marketing assets on power user, designed by designer.
It also has an email plan for $20 a month. For up to 1,000 contacts and an email and SMS plan for $59/mo. For up to 1,000 contacts and up to 3,933 SMS per month.
The Best Email Marketing Tools For Shopify
ActiveCampaign is another popular email marketing platform that focuses primarily on automation features to help you grow your Shopify store.
It comes with over 500 pre-built automation workflows that can help you create welcome emails, post-purchase sequences,
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