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A new Google update may have caused your content to drop in search rankings, or your Facebook ads may not be generating leads like they used to. Either way, one thing is clear. The bottom line is that if you don’t own the channels to reach your customers, the ground can slip from underneath at any moment. This is where email marketing shines.
Best Email Marketing Tools For Small Business
If you’ve been using Gmail’s blind copy to send emails to your clients, you’re ready to find a better solution. It’s built for business.
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Better often means more expensive, but there is a whole ecosystem of free email marketing tools out there with all the features (and some) you need to build your email marketing. I’m here.
We researched and tested dozens of free email marketing apps to find the best app for different use cases and business types.Here are the top 7 free email marketing services.
All of our best app reviews are written by people who have used, tested, and written software for most of their careers. We spend dozens of hours researching and testing apps, using each app for its intended purpose and evaluating it against the criteria we set for our categories. We do not get paid for posting articles from links to apps or sites. We value the trust our readers place in us by providing honest ratings for the categories and apps they browse. To learn more about the process, check out our full list of how to choose which apps to post on our blog.
Full email marketing apps and free apps are not mutually exclusive. There are many options that offer flexible subscription and submission thresholds, as well as the robust features small businesses need, for free. Even if you want to try one or the other option, there are plenty of options.
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One of the most popular email marketing apps due to its friendly branding, Mailchimp is a great place to start if you plan to quickly expand your email marketing program. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, ad retargeting, and even his A/B testing all in the free plan.
An accessible editor with helpful tips and best practices makes Mailchimp an affordable option for beginners and experienced email marketers. For example, if you customize your subject line, the sidebar shows recommended character length, use of emojis in your subject line, and more.
When you’re ready to go beyond what the free plan offers, Mailchimp makes scaling available in three different paid tiers, plus Mailchimp works with any size email client. No need to switch to another application if it can scale as you grow.
Mailchimp is integrated with . This allows you to do things like automatically add new respondents, leads, or spreadsheet entries to her Mailchimp list.
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If you choose Mailchimp, there are 6 ways to automate your email marketing with Mailchimp. Also, if you like Mailchimp and want a very simple email option, the brand also offers his TinyLetter.
HubSpot has everything you need. The email marketing features are great and they offer a lot of features for free. Up to 2,000 emails and over 100 lists and reports per month. When you’re ready to scale, add HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
Email tools drop into the editor as soon as you complete registration, so you can get started quickly.If you’re new to HubSpot or email marketing in general, your next destination is our user guide. It has all the details you need to know to create beautiful and effective HubSpot campaigns.
The 105 lists include 100 static lists and 5 “active” lists. These include ultra-fast options for segmentation. For example, Hard Her Bouncer or Recipients who open but don’t click.
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Additionally, HubSpot is integrated with .
HubSpot Pricing: Free up to 2,000 emails, 100 static contact lists, and 5 “active” contact lists per month.
Check out five ways to automate your HubSpot business operations to get the most out of your email marketing.
MailerLite doesn’t offer ready-made templates for free newsletters, but the dynamic, pre-designed content more than makes up for the lack of templates.Multiple articles, videos, RSS lists, With blocks that highlight products, apps, events, and more, MailerLite helps experienced email marketers quickly create new campaigns and custom templates.
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Emails can contain more than text and images. A countdown timer that dynamically displays the amount of time remaining until a product goes on sale or ends. Add product details, embed videos, and get the latest blog posts with a dynamically updated RSS feed. This is a great way to send interactive emails, not just digital ones.
In addition to email content, MailerLite also includes robust automation and audience segmentation features in its free plan. An intuitive designer lets you quickly view automation workflows. You can create both permanent and one-time segments, and view summary statistics for your segments.
Additionally, MailerLite is integrated with This means you can automate things like adding new His MailerLite subscribers from Google Sheets or sending Gumroad customers to His MailerLite.
Moosend isn’t the most streamlined email marketing app we’ve tested, but it makes up for it with free plan discounts and powerful segmentation features for ecommerce businesses.
Best 7 Free Marketing Tools For Small Business
The email builder works as expected, you can use the drag and drop functionality to add elements and use the rich text editor. Once your ecommerce site is connected, head over to the Revenue Dashboard tab to see exactly how your email marketing efforts are driving sales.
Compared to other apps we tested, it takes a few clicks to create a new segment. However, even free users can segment listings by key ecommerce metrics such as average order value, subscribers who added a particular product to their cart, and total spend. Moosend’s free plan also includes automation features. Over a dozen automated “recipes” including abandoned carts, upsells, and customer loyalty sequences.
Moosend integrates with and opens connections to many other apps and automated workflows for adding new Moosend subscribers from new leads, verifying email addresses of new Moosend subscribers, etc. open.
The more you use email marketing tools, the more you need to rely on automation. It’s hard to find truly free marketing automation software, but Sendinblue offers a variety of templated automation flows depending on your goals.Choose your workflow to increase engagement, increase traffic, and increase revenue. You can increase or build relationships.
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Even with this advanced automation, you can go from setting up your account to editing the actual email in just a few clicks.From there, use dozens of ready-made templates and drag-and-drop editors. You can design your email using Then send them out as email newsletters or on a schedule using Sendinblue’s automated workflows.
You can’t send many emails at once like other free email marketing tools, but you can manage more contacts and target them with targeted lists. Sendinblue also allows you to purchase prepaid credits to send more than your daily email limit.
To extend Sendinblue’s functionality, integrate with automatic creation of new Sendinblue subscribers from Google new contacts, type form submissions, etc.
At first glance, Mailjet is a great email marketing service. It offers dozens of perfectly designed email templates, the expected drag-and-drop editor, and support for transactional emails. Its free account is a great way to start your email strategy.
Best Email Marketing Software For Small Business
However, upon installation, Mailjet offers a choice between marketer and developer interfaces. Developer Mode lets you hand-code emails, tweak pre-made designs, and create separate versions for A/B testing. You can connect Mailjet to your app or e-commerce store and set up transactional emails.
Upgrading to his paid Mailjet plan lets you add from 5 to over 15 user accounts, making it easy for marketers and developers to collaborate on email his marketing. Additionally, Mailjet is integrated with so you can automatically email the person who fills out the form, or create his Mailjet subscriber from a new Facebook lead.
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