Best Online Digital Marketing Certificate Programs – List of best free and paid digital marketing courses to learn about digital marketing and develop your digital skills to become a digital marketer.
Digital marketing is a vast and rapidly growing field as the online world becomes an integral part of our daily lives. Employers in Singapore rank digital marketing as one of the top five jobs they are looking to fill (Marketing Interactive). Meanwhile, digital marketers enjoy annual salaries with digital marketing managers ranging from $45 to $150 (JobStreet).
Best Online Digital Marketing Certificate Programs
Today, digital marketing is an acronym for several different techniques, such as content marketing, media marketing, search engine optimization (SEO), and more. Are you looking to make a career move into digital marketing, we’ve listed 10 free and paid digital marketing certification courses to help you get started.
Become A Digital Marketer
Digital Marketing Basics is the only digital marketing course on the platform, developed by Google instructors and approved by the European Interactive Advertising Bureau and the Open University.
This is a self-paced course aimed at complete beginners. It includes 26 modules and 40 hours of content such as video tutorials, hands-on exercises and real-world examples. At the end of the course, you’ll receive an industry-recognized certificate from Google that demonstrates your understanding of basic digital marketing concepts.
We recommend Google’s Digital Marketing Basics course if you want to get an industry-recognized certification to advance your career.
Semrush develops digital marketing tools used by the world’s largest companies. To help its users, the company has created Semrush Academy, which offers digital marketing courses taught by best-in-class marketing experts.
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Digital Marketing for SMBs is a free digital marketing course taught by Greg Gifford, a seasoned SEO analyst with over 17 years of experience. This course is for business owners or new marketers who are just getting started in digital marketing.
Greg runs students through the basics of digital marketing and gives students a high-level understanding of how it works. You will learn about key areas of digital marketing, including SEO, social media, email marketing, display advertising and competitive analysis. At the end of the course, students receive a Semrush Academy certificate.
We recommend this course if you are a small business owner or someone who wants to learn digital marketing from a proven industry expert.
The HubSpot blog is one of the world’s most popular online resources for digital marketers. So when their online course platform – HubSpot Academy publishes a digital marketing course, you know it has been developed and reviewed by industry experts.
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The crash course lasts approximately four and a half hours and consists of nine lessons and eleven questions. Topics covered include optimizing your website for search engines, as well as creating an unpaid and paid digital marketing strategy for your business. At the end of the course, you will receive an internationally recognized HubSpot certification that will help you stand out to potential employers.
This course is suitable for beginners who want to study from a recognized institute and get an industry recognized certification for their resume.
LinkedIn Learning’s training options are a series of courses leading to a certificate of completion. From marketing strategy and content strategy to SEO and analytics, LinkedIn’s Learn to Become a Digital Marketing Professional course is designed to guide students through digital marketing best practices and principles.
To access LinkedIn Learning courses, you must subscribe to the platform at a rate of $25/month if paid annually or $49.99/month if paid monthly. This course consists of 11 courses with a duration of 18h and 29m. Each course is taught by an industry expert who guides you through the topic.
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Completing each course gives you a certificate of completion that you can display on your LinkedIn profile. This is a great option for beginners who want to learn the basics of digital marketing from industry experts on a trusted platform.
Udemy is a popular online learning site that offers a variety of digital marketing courses on specific topics such as SEO, content marketing, Google Ads, and more.
While the variety of courses available can be great if you already know which subset of digital marketing you want to explore, it can be overwhelming for beginners who want to start with a basic digital marketing course that sets them up with a solid foundation.
That’s why we chose the Complete Digital Marketing Course Package, which contains 12 courses, each covering the main topics of online marketing. They are:
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Although it may seem like a lot to see at first glance, the course does a good job of summarizing the topics without overwhelming the majority of students. A total of 20+ hours of lectures, tutorials, quizzes and learning activities. After completing the course, you will receive a Udemy Certificate of Completion.
You can decide which of the 12 topics are most important to you and come back to the topics you missed later. Udemy’s Complete Digital Marketing Course Package costs S$118.98, but you can add courses to your favorites and wait for a discount to get a better price. At the time of writing, the bundle is 87% off at just S$14.98.
This course is suitable for complete beginners who want to gain basic knowledge about various digital marketing techniques.
This digital marketing course, offered in partnership with Google and Coursera as part of the Grow with Google initiative, aims to transform students without a degree or experience into career-ready professionals in less than six months.
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This is one of the most comprehensive digital marketing training courses available with a total of 7 courses, each approximately 20 hours long. All courses are available through a Coursera subscription for $55/month.
This program equips students with the necessary skills that will prepare them for entry-level jobs. You’ll learn from Google academics and learn how to use tools and platforms like Canva, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, and Shopify. In addition, students will also have the opportunity to build their portfolio with projects such as client personas and social media calendars to demonstrate the readiness of their work to potential employers.
This course is ideal for students who are preparing for a new career and want a systematic approach to an entry-level career in digital marketing.
Digital marketing is a broad topic with many different specializations, which is why you often see different types of digital marketing courses sold as packages rather than one comprehensive digital marketing course.
Marketing In A Digital World
ReliableSoft is a full-service digital marketing provider providing SEO and digital marketing services since 2002. The folks at ReliableSoft have put together 10 courses from their academy that cover all the basics of digital marketing.
The entire training package costs $600 and consists of 10 courses and 75 lessons covering 240 digital-related topics. However, they sometimes have 80% off, bringing the total price down to $199.
According to ReliableSoft, they have developed the courses based on their experience working with clients in various industries and feedback from students. The courses are developed by qualified and recognized experts with practical experience and course content is constantly updated with the latest digital marketing techniques as companies test them in their campaigns.
After completing the required courses and exams, you will receive a digital marketing certificate to display on your resume and open up new career opportunities.
Certificates Of Leadership Excellence
This is a great option for beginners who want to learn digital marketing quickly. Because course content is drawn from ReliableSoft’s own digital agency experience, you can be sure you’ll learn the latest digital marketing techniques and best practices.
Simplilearn’s Digital Marketing Certification Training Course is one of the most comprehensive and structured online courses. Rated #1 Digital Marketing Course by Search Engine Journal, it is the newest and second most expensive course on this list at $1,049.
What price does it get you? Developed by Facebook, Simplilearn’s Digital Marketing Certification Course aims to provide students with an in-depth understanding and advanced knowledge of the digital marketing domain. Using a combination of recorded and online lessons taught by industry experts, students will be introduced to 30 digital marketing tools, analyze case studies and real-world projects to prepare for industry.
This course also links to industry standard digital marketing certifications like Facebook Blueprint, Google Ads and Analytics, Hootsuite, and HubSpot, so you’ll be ready to pass those exams if you choose to take them. At the end of the course, you will receive a Simplilearn Master Certificate, as well as an individual certificate for each course, which will confirm your ability to manage digital marketing in your organization.
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The premium price may deter individual students from seeking out courses for no extra money. This digital marketing course is best suited for people who work in organizations and want to convince management to invest in a digital marketing course.
ClickMinded is a large library of world-class digital marketing courses and SOPs designed to teach students how to maximize traffic and sales to websites like
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