Best Shopify Apps For Email Marketing – Looking for an email marketing platform to connect and promote your Shopify store? Then you are in the right place!
We’ve highlighted their key features with pros and cons that you should keep in mind before buying.
Best Shopify Apps For Email Marketing
There are hundreds of good email marketing services on the market. So why compare them?
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Despite the fact that they come at different price points, it’s important to note that not all Shopify email marketing programs offer the same level of support for ecommerce businesses.
Some offer a minimal set of features – allowing you to create email templates, send promotional messages, and segment your customers based on their individual characteristics.
But there are also more email marketing tools that allow you to send transactional emails, create automated email campaigns that help you win back lost sales, and reach customers through other marketing channels like SMS or web push notifications. find out
In addition to the price and number of features that an email marketing program offers, you should also keep in mind that the tool you choose is directly integrated with Shopify and is easy to use. This means that the control panel is acceptable and accessible in your local language (if English is not your local language).
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You don’t want to waste time working with an email editor that is cumbersome or makes it difficult to create great email templates. Likewise, you’ll want to make sure that your analytics dashboards provide you with actionable data insights that will help you drive your email marketing strategy.
And if you’re stuck, you’ll want to know that your email marketing service provider has your back—not just hard documentation, but on-demand training and 24/7 real-time support.
As a business owner, here are the main features you want to look for in your email marketing service:
Now that you know what to look for, let’s look at the tools that will best support your email marketing strategy.
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As you will read later in this article, it offers the most powerful and practical features that will help you grow your online store at a price that is hard to beat.
But to make sure you’re making the best decision for your business, check out the unbiased review below from WebsitePlanet.
Let’s expand on these features a bit and look at the pros and cons of each email marketing tool.
An all-in-one marketing automation platform that lets you reach your customers via email, SMS, web notifications, live chat, and more.
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More than just an email marketing service, it is a complete marketing automation platform that helps you grow your e-commerce business.
With this, you can create and send marketing messages that look great on any device. It offers great pre-built email templates as well as an email builder that offers advanced features like inbox and dark mode preview to make your campaigns pixel perfect.
Once integrated with your Shopify store, you can also use customer data to create segments and send highly targeted email campaigns. This means that each of your posts will have more impact and generate more sales.
Apart from simple marketing messages, this platform also has a number of other features that are essential for Shopify merchants.
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And that’s just a fraction of all the features you’ll find inside. You can also use paid ads, website builder, landing page builder, webinars and conversions.
If English is not your native language, you should also know that the control panel is available in 26 languages and it offers email support in 8 languages.
Offers a very generous free plan that includes unlimited newsletters, signup forms, website builder, landing pages and access to all advanced features for 30 days.
For small and medium businesses, it has three paid plans – Email Marketing, Marketing Automation and E-Commerce Marketing starting at $15 per month. For $99 per month. For 1000 contacts.
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For larger companies that need a custom solution or a dedicated IP address, there are also two other plans called MAX and MAX².
Klaviyo is another email marketing app that should be on your radar if you’re looking to build your own Shopify store.
It includes several advanced email marketing and automation features so you can set up advanced automated scenarios to attract new buyers and repeat customers.
To create your email campaigns, you have two options. You can start from scratch using their new email builder or choose one of the ready-made templates available through the old email builder.
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The new drag-and-drop builder is robust, offers full customization options, and even provides logical conditions for displaying individual graphic elements.
The older version is less flexible and a bit more intuitive, but it’s useful for small businesses without a graphic designer on the team.
The automation features are very efficient and cover the most important workflows such as cart abandonment campaigns and lead nurturing sequences.
The downside is that the platform focuses mainly on email and SMS and does not offer any options in terms of other important marketing channels such as web push or paid advertising.
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The price of Klaviyo depends on the size of your contact list and the number of SMS messages you want to send each month.
For an email list size of 1,000 contacts, the monthly bill is $45 per month (email only) and $60 per month (email and 1,250 SMS).
When it comes to email marketing features, the platform offers solid features. It allows you to send ad campaigns, run A/B tests, and automatically resend your messages to those who didn’t open your first email.
The tool only offers a few email templates (about 10), but they seem to be built with online stores in mind.
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Despite the lack of some important features, such as a built-in editor, free image gallery, mobile optimization of certain elements or dark mode preview, the email editor is clear and modern.
Overall, this is a good email marketing service, but it seems to be aimed at more sophisticated users who have all the marketing assets created by designers.
In addition, it also has an email plan that is priced at $20/month. It costs $59 per month for up to 1,000 contacts and an email and SMS plan. For up to 1000 contacts and up to 3933 SMS per month.
ActiveCampaign is another popular email marketing platform that mainly focuses on automation features that help you grow your Shopify store.
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It comes with 500+ pre-built automation flows that let you send welcome messages, post-purchase scenes, and many other advanced scenarios.
Although the platform is focused on B2B and sales automation, it also integrates major e-commerce platforms, including Shopify.
Its email builder is sleek, but a little basic, and includes important features like libraries of free stock photos, sections that let you create advanced design layouts like zig-zag or two columns.
ActiveCampaign offers a variety of email templates, although they are somewhat outdated, so you may want to spend some extra time before launching large email campaigns.
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The registration form builder is elegant but very limited. This allows you to collect important information about your site visitors, but you can’t do advanced targeting or time delay on your forms.
In addition, Shopify integration offers three affordable payment plans – Plus, Professional and Enterprise, ranging from $49 to $323 per 1000 contacts.
Sendinblue is a marketing automation platform that allows you to send emails, run SMS campaigns, create landing pages or promote your business with paid advertising.
When it comes to the basic functions of email marketing, the platform offers a decent number of ready-made templates (40+) – albeit very old school – as well as an email builder that you can use to customize your campaigns.
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The editor also comes with free stock photos (about 200), a built-in editor, and the ability to display individual items based on recipients who meet certain criteria.
Sendinblue categorizes automated workflows based on their goals: improve engagement, generate more traffic, increase revenue, or build relationships.
The workflows you can create using this tool are very robust. However, if you are just starting out, the editor can be a little intimidating. This is difficult because it doesn’t allow you to choose where to place each item in the arena. Therefore, if you need to build an advanced scenario, you may end up with a very long and vertical workflow that can be difficult to analyze.
Sendinblue offers a free plan with unlimited subscribers with a limit of sending up to 300 emails per day.
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It also offers two basic paid plans, which also offer unlimited connections, but have features and limits on the amount of transfer.
The Lite plan starts at $25 per month. Automation for up to 20,000 emails and 2,000 contacts per month. The premium plan costs $65 per month. There is no automation limit even for 20,000 emails.
Email Builder is very modern and easy to use. It comes with a number of blocks and free stock photos created by Unsplash. Interestingly, the email editor doesn’t allow you to add different types of sections (eg two columns) unless your template already has one. To
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