Certification Courses In Digital Marketing – Master Course in Digital Marketing Instructor-Led Online Digital Marketing Course | 5 months comprehensive live training recognized by Government of India Master of Digital Marketing 3-month program 40 modules 2 Months Paid Internship (Flexible Hours) (Fixed Stipend INR 6000) 15+ Live Projects | 10+ Case Studies 79000+ Master Certificate and 13 other Certificates from IIM SKILLS Valuable Tools Preparation with Google, Facebook and HubSpot
During the WordPress module, each participant will determine their path and the outcome of this course. As a participant, you will work on projects in real time. Example: Student A wants to build e-commerce and will do this live during the training.
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In this module we will cover advanced white hat SEO techniques and how to avoid black hat SEO techniques.
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One of the biggest challenges in the internet marketing industry is that it is constantly changing and becoming more advanced by the day. In order to keep up with the changing trends of internet marketing, it is necessary to follow the changes in strategy, analysis methods and so on. In this online marketing module, students will learn mainly about implementing strategies, but also about evolving with changing market trends.
When used effectively and according to the objective, market and product, these integrated digital marketing strategies can produce really good results. The aim of this module is to ensure that students can organize successful internet marketing campaigns for different situations, including market size, demand, product type and marketing objectives.
In this module we will cover several topics that are very important for anyone trying to understand an integrated digital marketing strategy. starts from
Relevance is a very important concept in internet marketing. For your strategies to be effective, your content must be relevant to your audience. Content converts into sales like no other strategy, but only when it’s relevant to the audience you’re reaching. If you reach a random audience with your content, there is a high probability that they will find your content interesting, but there is a greater chance that the content will be completely irrelevant. This leads me to my next point which is
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This is a very important strategy when it comes to integrated internet marketing. You need to reach the right kind of audience, and you do that by targeting an audience. There are many ways to target your audience and reach them with content, one of which is keyword targeting.
In this online marketing module, students will learn about developing relevant content that reflects an organization’s vision, and then learn how to target the right audience to reach the right kind of audience.
Online reputation management is the process of establishing a strong online presence of an organization or any organization to determine how people will perceive the organization’s value proposition.
This is a very important practice in digital marketing, because an organization with a strong ORM can achieve really good results. In this module, students can expect to learn all the essential practices and details of online reputation management.
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ORM basically bridges the gap between how an organization wants to look and how it looks online, and it’s not about appearance, it’s the process of creating results for what they’ll see when they search.
For that, you need to make sure that there are no negative trolls and comments. When a search is made, the organization should own the majority of results on the first page, including positive testimonials and third party recommendations.
Generally, it refers to the process of being featured either on someone else’s blog or through advertising channels such as Facebook ads, PPC ads, Google Adwords, etc.
This also applies to the organization’s presence on external websites, but not through paid resources. This includes guest blogging and some other forms of advertising using third-party organizations.
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Social media is a great way to show how an organization envisions itself. He can share relevant content and generate decent traffic to his websites.
Owned properties refer to blogs and other sites on the Internet that an organization controls, and using these sites to develop content and drive real traffic can also help build a strong online presence.
This module focuses on one of the most fundamental aspects of digital marketing, which is content production. Content production comes in many forms, one of which is text or better known as “blogging”.
To help students understand blogging and its role in digital marketing, this module has been developed into 6 different lessons, each of which explains different aspects of content writing and how it fits into digital marketing.
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Digital marketing largely depends on the nature of the organization and the type of product or service it develops, so the writing standard should be one that matches the product being sold. In this lesson, students will learn about different writing styles and where to use them to achieve the most effective results. Decent copy that works well for one product may not work the same for another, so there is a need to introduce different writing standards that will allow students to launch any type of digital marketing campaign.
Using the right keywords can help you build the right audience to advertise your product. Keywords are a great resource for finding people with relevant interests and therefore choosing the right keywords is an important part of digital marketing. In this lesson, students can expect to learn several methods for conducting keyword research and how to use those keywords to get the most out of their digital marketing strategy.
Writing quality fresh content is the primary job of a digital marketing profile. Duplicate content is the first thing online marketers should avoid. In this chapter, you’ll learn how to use tools that help you identify duplicate content.
Media buying and planning means buying space and space to display your ad. It is a form of paid media used to show ads to target audiences to improve reach and better convert leads. The media planning and buying process involves paying various media platforms to get time slots and advertising space.
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In this digital marketing module, students will gain detailed information on buying media and managing it effectively.
It is very important to understand that when a campaign is active, the buyer must ensure that it appears to the right audience at the right time and in the right place. There should be constant monitoring of ad performance, and for low and dead response, the buyer should think very strategically about changes that can attract attention. Ads that do not have the primary objective of making a commercial profit and provide real value to the audience perform well.
After the campaign ends, media buyers should look at the statistics showing the performance of the campaign and by observing the factors that worked well and the factors that didn’t work, they need to plan changes before rescheduling the ads.
This is a very important process in the advertising business, and good management of media planning and buying can help anyone grow their business quickly and easily.
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Affiliate marketing is basically performance-based digital marketing where affiliates earn commissions by developing sales for another company through their channels and marketing efforts.
Affiliate marketing is a way to reach an audience that a company may not have reached through various marketing strategies, but someone else could. So, in affiliate marketing, people can be referred to an item, product, service, etc. by mentioning an affiliate link on their website, and every conversion that comes through those referrals will pay the affiliate a certain commission. Cost of goods sold.
Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggers usually have a regular stream of readers and decent engagement with their articles. Blogs with similar business niches can influence people to buy a product or service by recommending it through an affiliate link on the blog.
Affiliate marketing is not limited to blogs but anyone can do it by placing a link in the video description or sharing the link through various channels like WhatsApp, Facebook etc.
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There are several steps that students must learn to master affiliate marketing and these are:
Currently, video marketing is one of the most widely used digital marketing strategies. This is one of the most effective strategies for creating a large audience reach. With the development of the Internet, video platforms have become more accessible and by now more than 300 hours of videos are uploaded to platforms like YouTube every day. Video platforms expect more than 2-3 million people as viewers in the next 2 years
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