Digital Media Marketing Courses – Take online digital marketing courses with professional online programs from Wharton, Curtin and other top schools to learn key digital marketing strategies. Learn about digital branding, reputation management, online marketing tools and more to advance your digital marketing career.
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Transforming Your Company’s Data Analytics: Securing the Digital Enterprise… Schools and Partners: University of Maryland, College Park, University of Maryland System… Professional Certification 4 courses
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Digital marketing (internet marketing) refers to advertisements delivered through digital channels such as search engines, websites, social networks, email and mobile applications. In short, this applies to all online marketing efforts. Marketing has always been about connecting with your audience at the right time and place. In today’s world, that means meeting them where they are online.
Search Engine Marketing (SEM) is commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to special landing pages with effective ad copy to complete the action. Google AdWords (Google Ads) and Google Analytics are the most common tools marketers use for search and display advertising. This form of marketing is also known as PPC, which stands for Pay Per Click.
Social media marketing is one of the main branches of digital marketing that uses platforms like Facebook, Twitter, Instagram, LinkedIn, etc. It is the platform that provides the most direct, fastest and most comprehensive connection between the brand and its consumers.
Email marketing is another form of digital marketing, but it’s a more direct method than the other forms we’ve discussed before. Email has been around for decades, and yet people check their email multiple times a day. This is the most direct way to reach our customers and with the right technology and data analysis skills we can also analyze all types of customer engagement after sending an email.
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Content marketing involves the creation and promotion of information that is not directly related to the promotion of the brand, but its intention is to create interest in its products and services and things related to the industry. Having a strong content strategy that ties into additional internet marketing channels and your overall marketing plan can help increase your brand’s online exposure.
Affiliate marketing refers to working with third party websites to help you promote your brand. If a website sends traffic back to your site and that traffic takes the action you want, you pay the website a commission. Affiliate marketing is a great way to work with influencers to promote your brand and create awareness of your product.
SEO (Search Engine Optimization) is the process of improving your website’s content, technical layout and overall accessibility so that your brand’s website appears at the top of search engine results. The goal is to drive your customers to your website when they are looking for relevant products or services. Inbound marketing with effective blogs is a common strategy for this marketing channel.
Mobile marketing research shows that people spend 42% of their waking hours on their mobile phones and not only that, but mobile phones are the most watched in the world. Being able to succeed in mobile marketing is a great goal that every brand should strive to achieve.
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Curtin University offers Marketing in a Digital World, a micro-Masters program that teaches the concepts and practical skills needed to build a career in marketing in the digital age. You will engage in problem solving and analytical thinking, gain experience in: marketing through digital channels, digital brand engagement, digital brand reputation management, etc.
Digital marketing is not just about advertising, it’s about reaching the right customers, at the right time, with the right information. The three main criteria can be fully met if the marketing team is skilled in understanding and analyzing the market, data trends and previous marketing strategies.
There are many digital marketing courses available. From broad courses offered at UPenn’s Wharton, such as digital marketing fundamentals, social media and e-commerce, to more specialized courses such as digital strategy and action at Babson. CurtinX, BUx and ColumbiaX also offer other courses on digital branding and engagement and online marketing strategies. If you are looking for a broader and more comprehensive education, you can also consider a digital marketing boot camp.
Digital marketing majors have several career paths, they can transition into research-based jobs where they study trends and customer behavior and responses; They can turn to a design and content creation team or work on developing a digital marketing strategy.
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Completing the 6 modules of the Certified Digital Marketing Strategist (CDMS) program will provide you with the essential skills and knowledge of a competent digital marketer.
Learn more effectively using real-world case studies, classroom engagements, and practical application. Full post training support is also provided after attending our WSQ digital marketing training courses.
Equinet’s Digital Marketing Certificate Short Courses are delivered through a structured curriculum (available in both online and classroom-based learning modes) developed and led by industry experts and WSQ Skills from SkillsFuture Singapore. The framework is valid below.
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For questions about in-house training for companies that require sector-specific customization of curriculum and lessons, please see the Company Training page for more details.
Not sure which digital marketing course can help you achieve your goals? Get your free course selection guide and plan your study path today.
Learn the concept of digital marketing, the characteristics of different digital marketing channels and platforms, and apply a 5-step digital marketing strategy to your business.
Adapt to the ever-changing digital marketing landscape by redefining your digital marketing strategy. Gain insight into digital marketing strategy, campaign development and implementation concepts.
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Discover emerging trends in digital content creation as you master the art of content marketing. Learn how to conduct a content audit and measure your content marketing efforts.
Covering a unique 5-step process, this content marketing strategy course will help you get the best results from your content marketing efforts.
Learn how to rank your website on the first page of Google for your target keywords using the latest white hat SEO strategies in this SEO certification training course.
Optimize and rank your website on page 1 of Google by designing SEO strategies. Expertise in managing SEO campaigns from the perspective of an SEO master.
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Armed with a mix of real-world success and failure cases, you’ll learn to identify and avoid costly mistakes, identify key opportunities that drive profitable results, and most importantly, create and manage cost-effective digital advertising and digital media campaigns. do
Learn how to strategically plan a digital advertising plan by choosing the right digital advertising channels. Use Google Ads to organize and run campaigns and track the performance of the paid channel.
Learn the processes and methods used by successful brands to get your social media following and influence potential customers on social media to try your products and services.
Adopt a 6-step social media marketing framework to improve revenue, increase brand awareness, deepen customer relationships, and cultivate leads. Gain followers and opportunities by improving public awareness.
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This two-day digital marketing analytics course explores and measures the effectiveness of online marketing channels (SEO, online advertising, social media, content) and offline marketing channels (advertisements/brochures, television, in-store promotions). To make important business decisions, such as directing your marketing dollars to the most effective marketing channels.
Learn the ins and outs of using the Google Analytics platform to interpret qualitative and quantitative data to maximize your marketing ROI. Turn digital marketing data into actionable optimization plans to make better marketing decisions.
Six essential digital marketing modules packed with essential skills and knowledge taught by experts. Claim your spot in the Certified Digital Marketing Strategist (CDMS) program today.
Learn expert-level digital marketing frameworks and processes that you can apply to your business. At the end of the course, transform your digital marketing skills and take them with you
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