Facebook Ads Manager Desktop – And browsing this platform gives you access to over 2.93 billion monthly active users worldwide. More than a quarter of the people on Earth will probably see it
You can almost guarantee that a Facebook Ad Manager can make or break new and seasoned marketers who want to be the heroes of their teams.
Facebook Ads Manager Desktop
Of course, no hero is perfect. Even if you’re the star of the marketing team, you might not know it
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. What if your ideas get mixed up in the tedious process of creating Facebook ad campaigns? All those campaign levels, customization options, and race modes…
But don’t worry. It’s a lot easier if you take the time to learn about all the options and options of Ads Manager.
We’ve put together this guide to give you a step-by-step overview of Facebook Ads Manager, from setting up your first campaign to optimizing it for high ROI.
When we do this, you’ll know exactly what to do the next time a team member asks for help setting up a Facebook campaign.
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First, Facebook is the leading social media platform used by marketers today. In fact, 93% of marketers use Facebook for their business.
It can pay off. A German search portal for home decor reduced its cost of acquisition by nearly 25% by using its unique Facebook audience to drive high-quality traffic to its affiliates.
We have over 100 clients using Facebook ads and have shared our experiences in countless articles (this is one of them).
So, if you want to be one of the 93% of marketers who reach their target audience with Facebook ads, you can’t go without Facebook Ads Manager. This is the central control center for all your Facebook campaigns – where your Facebook ads will be created, run, tracked and edited.
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If you’re not familiar with Ads Manager, here’s a quick overview of what you can do with it:
You can easily get all these golden benefits. All you need to do is create a Facebook Ads Manager account and learn how to manage it.
Admittedly, Facebook Ads Manager itself is a free tool. You only pay when your ad appears in the news feed of your target audience.
Hello. With that out of the way, let’s take a look at the three ways to access your Facebook Ads Manager account:
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2. Click the nine-dot menu icon on the left side of your Facebook feed. Then scroll down to the Advanced section and click on Ads Manager.
Note that this will open an Ads Manager account for the site you’re signed in to (if that profile has an Ads Manager account). You can easily convert Ads Manager accounts to any other business formats you have access to.
At first, the advertising manager may seem overwhelming. Therefore, we have created a small map for you
Additionally, if you select a campaign, ad setting, or ad, your tool options will expand as follows:
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Last but not least, the Campaign Branding button in the toolbar changes to a Save Audience button for ad levels and ad levels. And specifically for the ad level, there is also an ad preview button after selecting the ad.
There’s a lot to learn, but don’t worry—once you start using the interface day after day, it’ll become second nature.
Now let’s get down to the nitty-gritty: how to set up your first Ad Manager campaign.
Save Before we get into how to use Ads Manager to create a campaign, there’s one simple rule to understand.
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Everything you edit or create about a campaign, ad, or ad is a draft until you intentionally click “Review and Publish.” (
So, from the moment you click the + Create button to create your first campaign, the entire campaign and all the inner workings are a draft, meaning it’s not running and won’t post ads or spend. . money.
You can screw up your pages, you can learn how to land, and none of it will come to life until you’re ready to hit the “View and Print” button. This gives us more protection to create and learn.
But like many advertisers, it can be confusing and confusing. So just remember the points below to stay on track:
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Discover the secrets of the advertising manager. I hope you now feel more confident browsing the site. 😉
Learning how to create and manage Facebook campaigns is like learning how to dance – you can make a wrong move when you take your first steps.
The process of creating a Facebook campaign begins when you click the green + Create button on the Campaign tab.
Next will be an introduction to the creative pages of the campaign, and this is where the fun begins. All you need to do is select your desired campaign option and ad level and enter the best Facebook ad copy.
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Do not worry; We will not leave you alone. Let’s break down step by step what you need to do when you click + Create.
As mentioned, when you click + Create, a popup will appear asking you to select settings for your first campaign. It looks like this:
You can create a new campaign or use an existing one. But since we’re starting from scratch here, we’ll stick with “Create a new campaign.”
You should probably choose the “Paper” format that most advertisers use. This means that only your bids will vary from auction to auction. Reach and frequency is a pre-purchase option available to some advertisers.
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Your campaign objective is now a catchy name for the ultimate goal of your Facebook ad campaign. Do you want to achieve this? Many leaders? Too many messages?
This step is probably one of the most important factors in the success of your campaign. The goal of your Facebook campaign also determines the optimization and bidding options you will have later.
(eg conversions) rather than using less useful metrics such as ad clicks or impressions. So we usually choose the targets “business” or “manufacturer”.
If you’re interested in all the advertising and promotion options related to each campaign’s goals, check out our contract advertising and optimization guide.
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Once you’ve selected your campaign objective, scroll down to the bottom of the submission window and you’ll see a drop-down option for your campaign name.
Interestingly, here you can also decide to create ads and promotions (as well as name them).
This just helps speed up your process – every campaign should have at least one ad, and every ad should have at least one ad. So you can make your first one now.
If for some reason you don’t want to mention it now, don’t worry. You can always change names at any time.
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You will be taken to the Ad Manager edit screen. Here you’ll see the campaign, ad settings, and the created and named ad.
You’ve already set your sales type, campaign objective, and campaign name, so all you need to do is complete the rest of your campaign settings. This includes:
Decide if you want to run another campaign after this one to A/B test it. If so, Ads Manager will instruct you to create a copy of the current campaign after publishing the current campaign (with the modification that you split test type B).
Usually, when a campaign is created for the first time, this feature is not needed. And you can always A/B test at any point during your campaign, so you don’t need to feel pressured to do it now.
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CBO means that you set a budget at the campaign level and allow Facebook Ads to properly allocate that budget between the best performing ads. We highly recommend it.
If you enable CBO, you will need to set one of the campaign budgets below.
If you only want your ads to show at certain times of the day or days of the week, you’ll need to skip a day by expanding “Show more options” at the bottom of your campaign settings.
Note that you will only be able to create an ad plan if you are using a lifetime budget. And when you check the “Show ads on schedule” check box, you’re actually scheduling your ads at the ad level.
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Your ad set contains many settings that will ultimately determine who your ads are shown to. Perhaps the most important part of creating an ad set is determining the target audience for the ad set.
I could go on for hours about the importance of targeting the right audience, but I’ll limit myself to one thing: make sure your audience matches your offer.
You don’t want to promote the same offer to everyone in the sales funnel. All of these people have different challenges and different expectations for your product, and they’re all at different stages of the digital marketing journey.
Before you build your audience, make it a priority to identify your buyers so you can target and tailor your advertising message to the right market. By doing so, you will avoid one
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