Facebook Ads Manager English

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Facebook Ads Manager English

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Facebook is an important marketing tool for many small businesses. With almost three billion monthly active users, online marketing allows you to reach more customers with a smaller marketing budget.

The only problem? Opening Facebook Ads Manager for the first time can be tricky. You’ll find numerous dashboards, ad type options, and audience analysis tools that make starting a new campaign seem like a daunting task.

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But it doesn’t have to. In this guide, we’ll show you how to set up a Facebook Ads Manager account and use it to run successful campaigns. If you’re a client, add Facebook as a marketing channel to your dashboard and manage campaigns, link content and show performance in one place.

Facebook Ads Manager is a platform for buying ads on Facebook and Instagram. More than 37.3 million businesses use a Facebook Ads Manager account to run campaigns on the advertising platform.

In fact, the platform is so popular that ad revenue surpassed $5.5 billion in Q2 2021. Facebook and Instagram – both meta – control 23.8% of digital ad revenue generated over the year.

Before we get to this tutorial, we need to understand the terms surrounding Facebook advertising. The Marketing Manager divides the new campaign into three categories:

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The first step in creating a Facebook ad campaign is choosing an audience. This is the main goal of your whole campaign and the results that the advertising algorithm will show for your ads.

Sydney children’s clothing retailer So Sweet launched Facebook ads with one goal in mind: conversions. However, owner and CEO Jen Greenlees says: “This was very short-lived. We recently upgraded our product to improve the partnership and since then we have seen significant growth in our overall Facebook account.

“As a store owner, it’s easy to get caught up in seeing sales as our only goal, but by increasing our overall engagement on Facebook, we’ve seen a tremendous return on our sales conversions. .”

Many new advertisers hesitate to exceed their advertising budget. Defeat this by setting the start and end dates for your campaigns, then choosing one of the following options:

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The tough question is: how much should you pay for Facebook ads? Experts like Ezra Firestone, founder of Smart Marketer, recommend investing between 10% and 30% of your business’ earnings. For example, if you make $100, you should see between $10 and $30 of that going back to Facebook advertising.

But the beauty of Facebook ads is that you can spend as much (or as little) as you like. Just $5 a day can keep the engine running.

With this ad budget plan, you can run an ad for three days, test its performance, and test new ads for three days. For only $5 a day for a month, you get 10 types of ads totaling $150.

When budgeting for Facebook ads, remember that you’re not just spending money on customer acquisition. They also spend money to buy information and other non-customer products, including an audience of people who have visited your website, watched your video, or subscribed to your mailing list.

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For that reason, Ezra says Facebook ads are “one of those things that you have to commit to over time.”

Next, define the type of person you want to see your campaign using one of the following options.

If you are starting your Facebook marketing strategy from scratch, create a saved audience. Increase traffic and interests of your market, such as:

On the right you can see the number of listeners. Start deep and be specific about your marketing goals once you start collecting data.

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After two weeks, you may find that people in their 50s and 60s are responding better to your campaigns than those in their 40s and 50s. In this case, it makes sense to expand your campaign and remove the age groups that aren’t doing well. or split the sale in two – whoever does better gets more money.

A target group is a group of people who share characteristics similar to the existing list. An algorithm finds Facebook users to target future campaigns that share views with existing customers.

It automatically creates a database of everyone who buys from you online. If you want to sell products, add this list to Audience Manager.

Decide how close you want the new audience to be in the game. However, 1% looks like a list of existing customers

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