Facebook Business Suite Google Play – Managing a Facebook page takes a lot of time. You should create new, interesting content and follow personal information at the same time. Facebook Business Suite is Meta’s answer to this need.
Facebook Business Suite is a comprehensive Page Management solution that simplifies the process for Facebook marketers to manage a brand’s presence on the platform.
Facebook Business Suite Google Play
However, the tool’s interface takes some getting used to. In this post, we’ll take you through the Facebook Business Suite and show you how to get the most out of it.
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Facebook Business Suite is a free Facebook Page management tool that allows administrators (and some users with other roles) to manage Facebook Pages, Instagram accounts and Messenger interactions from a single dashboard. Facebook Business Suite replaces the Facebook Page Manager app.
You can access Business Suite on desktop or via the mobile app (download here for iOS and Android).
Business Manager has been around for years and is essentially the predecessor to Business Suite. It allows you to manage assets such as pages, ad accounts, product catalogs (but only at a basic level) and user roles.
While marketers currently have a choice of two tools, Business Suite appears poised to replace Facebook Business Manager. In Business Suite, you can do everything you can in Business Manager, including managing business assets in settings.
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If you really hate the new Facebook Business Suite (technically now the Meta Business Suite), there are instructions on how to get back to Business Manager.
However, we recommend that you upgrade to the new Business Suite as we do not know how long Business Manager will be supported and Business Suite offers more powerful features.
Facebook Creator Studio and Facebook Business Suite are often confused because they have some overlapping features, especially for content creation and consumption.
Facebook Creator Studio has a few more tricks up its sleeve. It has additional broadcast submission options, monetization features, post testing and royalty free audio collection.
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Overall, Facebook Business Suite seems better suited for brands with active ad accounts, but Creative Studio works best for creatives.
If you want to go beyond simple post creation and layout, you can use Creator Studio together with Business Suite.
Anyone running a business on Facebook (including an Instagram Page or account) should at least consider using the Business Suite. If you have multiple accounts to manage, you should.
Facebook Business Suite doesn’t cost anything to use, but it offers a number of unique benefits and features, all of which, compact and simplified, are invaluable. It also facilitates teamwork and streamlines processes, whether you’re alone or part of a large team.
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Creating and organizing posts and stories is one of the most common uses of Business Suite. To do this, go to “Messages and Stories” in the menu on the left side of the panel.
In the post composer, you can enter your copy, add images or videos and position your post. You can then add a link and even include a call to action. Finally, you can select the account you want to publish the post to. You can then publish it immediately or schedule it later.
Facebook Business Suite has great features to help you see how your content is performing.
Get an overview of your trading performance. This includes a summary of your visits, audience statistics, impressions of recent posts and Instagram comments (if you have an activated Instagram account).
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If you click the “Results” button, you can access the linked Facebook page and your Instagram profile.
When you click on content, you will see a list of recent posts with performance data. Facebook will show you your post’s reach, likes and comments, comments, shares, revenue, cost per revenue (if supported) and link clicks. Want to learn more about your page’s audience? Click on audience to get demographic information about your current audience as well as a picture of your potential audience. Add new users and roles
Adding team members to your page can be a very helpful way to get additional support with your content creation workflow.
If you want to add more roles or new users to your Facebook page, go to “All Tools” in the navigation menu on the left. Then click Page Settings.
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From there, click on Page Roles. Now you can see who has starred your page. To add new people, select their role from the menu in the middle of the page (admin, editor, moderator, advertiser, analyst or custom role). Administrators have the most access, so it is not recommended to make too many users the administrators of this page. Instead, you can have different access to users with roles like advertiser (who can serve you ads) and analyst (who can access your insights). Editors and moderators cannot remove you as an administrator or delete pages.
Facebook and Instagram stories are the most fun formats you can post. Let’s see how to create stories in Facebook Business Suite.
Click Add Media to upload a photo or video to your story. You previewed your story and want to post it to Facebook, Instagram or both.
If you want to add text or stickers, or draw pictures on your story, now is the time. You can add text to your story to add context. All this can be seen in the example below.
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Customize your story the way you want, then click Share Story. Alternatively, you can publish your story for a specific date and time. This gives you the flexibility to create content ahead of time so you don’t have to worry about creating and posting it at the last minute.
Notice the Best Time button next to the blue Share Story button. Click to share the best moments to post a story based on this analysis to help you get the most exposure. It’s always worth checking to get a good idea of when your story can have the biggest impact.
Facebook Business Suite allows you to view your social media content calendar, where you can see what you have planned and (if necessary) adjust or schedule posts accordingly. The calendar view includes Facebook and Instagram posts and stories.
Facebook Business Suite allows users to connect various powerful third-party tools that simplify the management of your business.
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There are many applications you can integrate with Facebook, including social media management tools (like Hootsuite), meeting booking tools, development tools, e-commerce tools and more.
If you want to add a third-party tool to your Facebook Business Suite, click the tool you want. You must follow the instructions to set up the integration. In most cases, this involves sharing your login or API information with third-party tools.
Facebook Business Suite’s appointment tool makes it easy for business owners to schedule face-to-face meetings with prospects and customers.
To make an appointment (or manage an existing appointment), go to All Tools from the left navigation menu. Then, under Selling Products and Services, click on “Schedule.”
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You’ll see upcoming appointments and appointment requests on your dashboard. You can also manually create a new appointment by clicking the Create Appointment button.
You will see the minutes of the scheduled meeting in the Meetings group. You can cancel or reorder if necessary.
Want to use Facebook Business Suite to manage your marketing on the platform? You can create a store, catalog and more for Facebook and Instagram with Facebook Business Manager. Please note that you must be logged into Facebook Business Manager to access any of your inventory or sales through the Business Suite app.
You need to create a store and/or directory. Stores allow users to view items in the Shopping tab on Facebook and Instagram platforms, and catalogs can be integrated with your e-commerce options to promote products off-platform.
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Once you have it set up, you can explore insights such as inventory and platform sales.
If you need to list, add or remove services from your website, Facebook Business Suite makes it easy.
You can enter specific information about your service. This includes adding an image (either live or static) in addition to the image, name, description, price and time of service. Provide the necessary details to help customers make informed purchasing decisions.
Check your service occasionally to make sure your offer is still on brand and all reviews are accurate. If necessary, in addition to editing, you can always add or remove services
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