Facebook Business Suite Linkedin – Managing a Facebook Page can be time consuming. You need to create new content, generate engagement, and follow through with a unique message, all at the same time. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is an all-in-one solution for website management, giving Facebook marketers a central point to streamline how they manage their brand presence on the site.
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The device interface takes a little time to get used to, however. In this article, we’ll walk you through the Facebook Business Suite and show you how to get the most out of it.
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Facebook Business Suite is a free Facebook Page management tool that allows administrators (and special users with other roles) to manage Facebook Pages, Instagram accounts and Messenger interactions from a single dashboard. Facebook Business Suite replaces the Facebook Page Manager application.
You can use Business Suite as a desktop or mobile application (you can download it for iOS here and Android here).
Business Manager has been around for years and is the forerunner of Business Suite. Allows you to manage assets, such as pages, ad accounts, product listings (but only at a basic level), and user roles.
While marketers can choose between the two tools, it looks like Business Suite will eventually replace Facebook Business Manager. In Business Suite, you can do everything you could before in Business Manager, including managing business assets in “Settings”.
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If you really hate the new Facebook Business Suite (which is technically the “Meta Business Suite” now), here’s a guide on how to switch to Business Manager.
That said, we recommend that you get used to the new Business Suite, as we do not know how long Business Manager will continue to be supported and Business Suite offers many powerful features.
Facebook Creator Studio and Facebook Business Suite are often confusing because they have many overlapping features, especially when it comes to content creation and scheduling.
Facebook Creative Studio has a few more tricks up its sleeve. It has the option to install additional scripts, monetization features, backtesting, and royalty-free audio collections.
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Overall, Facebook Business Suite seems best suited for brands with active advertising accounts, while Creator Studio is best for creatives.
If you want to go beyond simple email and calendar creation, you can use Creator Studio with Business Suite.
Anyone running a business on Facebook (including an Instagram page or account) should at least consider using the Business Suite. If you have multiple accounts to manage, you probably should.
Facebook Business Suite is free to use, but it offers many benefits and features, and the fact that everything is connected and updated is affordable. It also facilitates teamwork, making the process easier if you are the only person responsible for all or part of a large team.
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Creating and scheduling posts and stories is one of the most common uses in the business space. To do this, go to Posts & Stories in the left menu of the dashboard.
With Author, you can write copy, add images or videos, and set the space for your posts. So you can add links, and even calls to action. Finally, you can select the account you want to publish the post to. So, you can print it immediately or schedule it later.
Facebook Business Suite has powerful monitoring tools that you can use to see how your content is performing.
You will be able to see an overview of your business performance. This includes an overview of your reach, audience statistics, recent performance, and Instagram views (if your Instagram account is linked).
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If you click on the results, you will get an overview of the reach of the linked Facebook page and your Instagram profile.
When you click on content, you will see a list of recent posts with activity information. Facebook will show you replies, likes and reactions, comments, shares, results, cost per result (if supported), and link clicks. Want to know more about your site’s audience? Click Audience to see detailed current audience data, as well as an overview of your potential audience. Add new users and roles
Adding team members to your site can be an incredibly useful way to get additional support in your content creation process.
If you want to add new roles or users to your Facebook page, go to All Tools in the menu on the left. Then click on page settings
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There, click on Page Roles. Now, you can see who has been assigned a role on your page. If you want to add a new person, select their role from the drop-down menu in the middle of the page (Administrator, Editor, Moderator, Advertiser, Analyst, or custom role). Administrators have the most access, so it is not recommended to make the site too many users; Alternatively, you can give users different access to roles such as Advertiser (who can run ads for you) and Analyst (who can access your opinion). Editors and moderators can access many pages without being able to remove you as an administrator or delete pages.
Facebook and Instagram stories are one of the most interesting ways to post. Let’s see how to create stories in Facebook Business Suite.
Click Add Media to add a photo or video to your story. You’ll see a video of your story, and you can choose whether to post it to Facebook, Instagram, or both.
If you want to add text or stickers, or even trim the story, now is the time. You can also add text to your story to add context. You can see all this in the video below.
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Organize the story you want, then click Share Story Or, you can set a schedule to send on a specific date and time. This gives you the flexibility to create content ahead of time so you don’t have to worry about creating and uploading at the last minute.
Look for the Best Moments button next to the blue Share Story button. When you click it, it will show you some of the best times to post articles based on analytics to help you reach as much as possible. It’s always worth having a good idea when your story can make the biggest impact.
Facebook Business Suite allows you to view your social media content schedule, where you can see what you have planned and (if necessary) adjust or postpone it. The calendar view includes Facebook and Instagram posts and stories.
Facebook allows Business Suite users to connect with many powerful third-party tools that make managing their business easier.
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There are many programs that can be integrated with Facebook, including social media management tools (like Hootsuite), calendar tools, development tools, e-commerce tools, and more.
If you want to add a third-party tool to Facebook Business Suite, just click on the tool you want. You must follow the instructions to set up the link. In some cases, this will include sharing your login or API information with third-party tools.
The Facebook Business Suite appointment tool allows business owners to set up appointments with customers and potential customers.
To make an appointment (or manage an existing appointment), go to All Devices in the left navigation menu. Then, under Sales of goods and services, click Appointments.
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You will see the appointment below and the appointment request on the dashboard. You can also manually create a new appointment by clicking the Create Appointment button.
You will see the appointment on the dashboard. If necessary, you can cancel or rebook.
Interested in using Facebook Business Suite to manage site sales? You can use Facebook Business Manager to create stores, catalogs, and more for Facebook and Instagram. Note that you must open Facebook Business Manager before you can open products or sales through Business Suite.
You need to set up a shop and/or item. The store allows users to find products in the “Shop” tab on the Facebook and Instagram sites, and the store allows you to integrate with e-commerce solutions of your choice to promote the products you sell outside of the site.
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Once you set one up, you’ll be able to streamline things like inventory and sales.
If you want to register, add, or remove services from your site, it’s easy to do with Facebook Business Suite.
Now, you can enter specific information about your service. This includes adding a photo, in addition to the name, description, price, and duration of the service (and whether it is variable or fixed). Explain in detail how you should help your customers make a buying decision.
From time to time, review your services to make sure that your offer is still in line with your brand and that all prices are correct. You can always add or remove services as needed while editing
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