Facebook Business Suite Mobile App – Managing Facebook pages can be time-consuming. You need to create new content, participate and maintain privacy at the same time. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is a complete page management solution that provides Facebook marketers with a centralized location that simplifies the process of managing a brand’s presence on the platform.
Facebook Business Suite Mobile App
However, the tool’s interface takes some getting used to. In this article, we’ll introduce you to Facebook Business Suite and show you how to get the most out of it.
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Facebook Business Suite is a free Facebook Pages management tool that allows admins (and some users with other roles) to manage Facebook Pages, Instagram accounts and Messenger interactions from a single dashboard. Facebook Business Suite replaces the Facebook Page Manager application.
You can access Business Suite on your desktop or via the mobile app (download here for iOS and Android).
Business Manager has been around for many years and is essentially the predecessor to Business Suite. It allows you to manage assets such as pages, ad accounts, product catalogs (but only at the basic level) and user roles.
While marketers can currently choose between the two tools, it looks like Business Suite will eventually replace Facebook’s Business Manager. In Business Suite, you can do everything in Business Manager, including managing business assets in settings.
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If you absolutely hate the new Facebook Business Suite (technically, it’s now the “Meta Business Suite”), here are instructions on how to get back to Business Manager.
By the way, we recommend that you upgrade to the new business suite, as we don’t know how long the business manager will be supported, and the business suite offers more powerful features.
Facebook Creator Studio and Facebook Business Suite are often confused because they have many overlapping capabilities, especially when it comes to content creation and deployment.
Facebook’s Creator Studio has a few more tricks. It features additional post customization options, monetization features, post testing and free audio collection.
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Overall, Facebook Business Suite seems to be better for brands with active ad accounts, but Creative Studio is best for creatives.
If you want to go beyond creating and deploying posts, you can use Creator Studio with Business Suite.
Anyone running a Facebook business (including an Instagram page or account) should at least strongly consider using Business Suite. This should be done if you have multiple accounts to manage.
Facebook Business Suite doesn’t cost anything to use, but it offers many different benefits and features, all of which are well worth being compact and streamlined. It also makes work easier and the process smoother, whether you’re the one doing everything or part of a large team.
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Creating and organizing posts and stories is one of the most common uses of Business Suite. To do this, go to Posts & Stories in the menu on the left side of the dashboard.
In the post generator, you can enter your copy, add an image or video, and assign a location to your post. You can then add links and even include a call to action. Finally, you can choose the account to which you want to post your post. You can then post now or schedule it later.
Facebook Business Suite has powerful tools so you can see how your content is performing.
You can see an overview of your business performance. This includes your visit summary, audience statistics, performance on recent posts, and Instagram information (if your Instagram account is connected).
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If you click on the result, you can access the relevant Facebook page and your Instagram profile.
When you click on content, you’ll see a list of recent posts with performance data. Facebook will show you your posts, likes and comments, comments, shares, results, cost per result (if supported) and link clicks. Want to learn more about your page’s audience? Click Audience to get a snapshot of current audience demographics and potential audiences. Add new users and roles
Adding team members to your page can be a very useful way to get extra support with your content creation workflow.
If you want to add more roles or new users to your Facebook page, open All Tools in the left navigation menu. Then click Page Setup.
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From there, click Page Roles. You can now see who is assigned a role on your page. If you want to add new users, select their role (Admin, Editor, Moderator, Advertiser, Analyst, or Custom) from the menu in the center of the page. Administrators have the most access, so managing too many users on this page is not recommended. Instead, you can grant different access permissions to users with roles such as Advertiser (who can serve you ads) and Analyst (who can access your insights). Editors and moderators cannot remove your admin status or delete pages.
Facebook and Instagram Stories are some of the most engaging formats you can publish in. Let’s see how to create a story in Facebook Business Suite.
Click Add Media to upload photos or videos to your story. You’ll see a preview of your story and you’ll want to post it to Facebook, Instagram, or both.
Now is the time to add text or stickers, or even copy photos into the story. You can add text to your story to add context. All of this can be seen in the example below.
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Customize your story as desired, then click Share Story. Additionally, you can schedule your stories to be published on specific days and times. This gives you the flexibility to create great content ahead of time, so you don’t have to worry about creating and uploading at the last minute.
Note the “Best Time” button next to the blue “Share Story” button. When you click, it shares the best moments to publish stories based on analytics. Knowing when your story will have the biggest impact is always worth a look.
Facebook Business Suite allows you to view your social media content calendar, where you can review your schedule and (if necessary) adjust or schedule posts accordingly. Calendar view includes Facebook and Instagram posts and stories.
Facebook Business Suite allows users to connect many powerful third-party tools to make your business easier.
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You can integrate many applications with Facebook, including social media management tools (like Hootsuite), appointment saving tools, development tools, e-commerce tools, and more.
If you want to add a third-party tool to your Facebook Business Suite, click on the desired tool. You need to follow the instructions to set up the integration. In many cases, this includes sharing your login or API information with third-party tools.
Facebook Business Series meeting tools make it easy for business owners to meet prospects and customers face-to-face.
To create an appointment (or manage an existing appointment), go to All Tools in the left navigation menu. Then click Assemble under Marketing Products and Services.
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You will see all meetings and meeting requests in the dashboard. You can also manually create a new session by clicking the Create Session button.
You will see the scheduled meeting minutes on the meeting board. You can cancel or reschedule if necessary.
Interested in using Facebook Business Suite to manage your platform marketing? You can use Facebook Business Manager to create stores, directories, and more for Facebook and Instagram. Please note that you must be logged into Facebook’s Business Manager before entering any inventory or sales using Business Suite.
You need to create a store and/or catalog. Shops allow users to view items in the Shop section of the Facebook and Instagram platforms, and promote products off-platform through catalogs combined with your ecommerce options.
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With both configured, you can drill down to insights like platform inventory and sales.
If you need to list, add or remove services from your website, you can do so easily with Facebook Business Suite.
You can now enter specific information about your service. This includes adding images (whether live or static) rather than the name, description, price and date of the service. Provide the necessary details to help customers make informed purchasing decisions.
Please review your service regularly to ensure your service is consistent with your brand and all reviews are accurate. In addition to editing, you can always add or remove services as needed
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