Facebook Business Suite On Mobile – Managing a Facebook page can be time-consuming. You have to create new content, generate engagement and follow up on personal messages at the same time. Facebook Business Suite is the meta answer to these needs.
Facebook Business Suite is an all-in-one solution for managing Pages, giving Facebook marketers a single, centralized place to manage a brand’s presence on the platform.
Facebook Business Suite On Mobile
However, the tool’s interface takes some getting used to. In this post, we’ll walk you through the Facebook Business Suite and show you how to get the most out of it.
Automate Your Business Facebook Page For Easier Marketing
Facebook Business Suite is a free Facebook Page management tool that allows administrators (and users with other roles) to manage Facebook Pages, Instagram accounts, and Messenger interactions from a single dashboard. Facebook Business Suite replaces the Facebook Page Manager apps.
You can use Business Suite on desktop or via the mobile app (download here for iOS and Android).
Business Manager has been around for several years and is basically the predecessor to Business Suite. It allows you to manage assets such as pages, ad tags, product catalogs (but only at a basic level) and user roles.
While marketers can currently choose between the two tools, it looks like Business Suite will eventually replace Facebook’s Business Manager. In Business Suite, you can do everything you could previously do in Business Manager, including managing your company’s assets from Settings.
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If you hate the new Facebook Business Suite (technically it’s now the “Meta Business Suite”), there are instructions on how to get back to Business Manager.
That said, we do not know how long Business Manager will be supported and we strongly recommend upgrading to the new Business Suite as Business Suite offers more powerful features.
Facebook Creator Studio and Facebook Business Suite have a lot of overlapping features, so it can get confusing, especially when it comes to content creation and planning.
Facebook Creator Studio has a few more tricks up its sleeve. It contains more customization options, monetization features, post tests and free audio collection.
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Overall, Facebook Business Suite seems to suit brands with active advertising accounts, while Creator Studio works best for creators.
If you want simple post-production and planning, you can use Creator Studio with Business Suite.
Anyone running a business on Facebook (including Page or Instagram accounts) should at least consider using the Business Suite. If you have a lot of accounts to manage, you should definitely do it.
Facebook Business Suite doesn’t cost anything to use, but it does offer some unique benefits and features, and the fact that it’s all compact and simple is priceless. It also facilitates teamwork by simplifying the process, whether it’s a single person solving everything or part of a large team.
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Creating and scheduling posts and stories is one of the most common uses of the Business Suite. To do this, go to Posts and Stories from the menu on the left side of the panel.
In the post manager, you can enter your copy, add a photo or video, and set up a space for your post. Then you can add a link and include a call to action. Finally, you can select the account you want the post to be published to. You can then print immediately or schedule it for later.
Facebook Business Suite offers a set of insight tools that you can use to see how your content is performing.
You can see an overview of your business performance. This includes a summary of your reach, audience statistics, recent posts and Instagram information (if your Instagram account is connected).
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If you click on Results, you’ll get an overview of your reach for the linked Facebook pages and Instagram profiles.
When you click on content, you’ll see recent posts with performance data. Facebook will show you your post’s reach, likes and replies, comments, shares, results, hit value (if sponsored) and link clicks. Want to know more about your page’s audience? Click Audience to get detailed information on current audience demographics as well as a snapshot of your audience. Adding new users and roles
Adding team members to your page can be an incredibly useful way to get extra help with your content creation workflows.
If you want to add more roles or new users to your Facebook page, go to All Tools from the left navigation menu. Next, click Page Settings.
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Then click Roles on the page. Now you can see who has been assigned to a role on your page. If you want to add a new person, select their role from the drop-down menu in the middle of the page (Administrator, Editor, Moderator, Promoter, Analyst, or Custom Role). Administrators have multiple accesses, so it is not recommended to make multiple users administrators of the page. Instead, you can grant different access to users using roles such as advertisers (who can serve you ads) and analysts (who can access your data). Editors and moderators can access most of the page without being able to remove you as an admin or delete the page.
Facebook and Instagram stories are among the most engaging formats you can post. Let’s see how to create stories in Facebook Business Suite.
Click Add Media to upload an image or video to your story. You’ll see a preview of your story and choose to post it to Facebook, Instagram, or both.
If you want to add text or stickers or crop the story image, now is the time. You can also add text to your story to add context. You can see all this in the example below.
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Decorate your story however you want, then tap Share Story. Alternatively, you can schedule your story to post on a specific date and time. This gives you the flexibility to create content in advance so you don’t have to worry about creating and uploading at the last minute.
Notice the Best Time button next to the blue Share Story button. When you click, it will show you some of the best times to post your story based on analytics to get the best possible reach. It’s always worth looking at this to know when your stories can make the most impact.
Facebook Business Suite allows you to view your social media content calendar, where you can see what you have planned and (if necessary) adjust or reschedule your posts accordingly. Calendar view includes posts and stories on both Facebook and Instagram.
Facebook Business Suite allows users to connect a number of powerful third-party tools that make managing your business easier.
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There are many applications you can integrate with Facebook, including social media management tools (like Hotsuite), meeting booking tools, development tools, e-commerce tools, and more.
If you want to add a third-party tool to Facebook Business Suite, click the desired tool. You need to follow the instructions to prepare the mixture. In many cases, this involves sharing your login or API information with a third-party tool.
The meeting tool in Facebook Business Suite makes it easy for business owners to schedule private meetings with clients and customers.
To create appointments (or manage existing appointments), go to All Tools from the left navigation menu. Then, under We sell products and services, click Appointments.
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You’ll see upcoming appointments and appointment requests on your dashboard. You can also create a new meeting by clicking the Create Meeting button.
You will see a copy of the scheduled appointment in the appointment panel. If necessary, you can cancel or reschedule.
Want to use Facebook Business Suite to manage sales on the platform? You can use Facebook Business Manager to create shops, catalogs and more for Facebook and Instagram. Note that you’ll need to get started with Facebook Business Manager before you can access any items or sales through the Business Suite.
You need to set up a store and/or catalog. Stores allow users to browse items in the “Shop” tab on the Facebook and Instagram platforms, and catalogs allow you to integrate with your e-commerce solution of choice and promote your products for sale off-platform.
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After you set one up, you can check information like inventory and sales on the platform.
If you want to list, add, or remove services from your page, it’s easy to do so with Facebook Business Suite.
Now you can enter some information about your service, this includes adding a photo in addition to name, description, price and length of service (and variable or fixed). Be as detailed as you need to be to help customers make informed purchasing choices.
From time to time, you will review the services to ensure that your range of offerings is still aligned with your brand and that all prices are correct. In addition to editing, you can always add or remove services as needed.
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