Facebook Business Suite Vs Ads Manager – Managing your Facebook page can be time-consuming. You have to do all this while creating new content, driving and viewing private messages. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is an all-in-one page management solution, giving Facebook marketers a single, central location to streamline the process of managing their brand’s presence on the platform.
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However, the tool’s interface takes some getting used to. In this post, I’ll walk you through the Facebook business suite and show you how to get the most out of it.
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Facebook Business Suite is a free Facebook Page management tool that allows administrators (and certain users with different roles) to interact with Facebook Pages, Instagram and Messenger accounts from a single dashboard. Facebook Business Suite has replaced the Facebook Pages Manager app.
Business Suite is available via desktop or mobile app (download here for iOS and download here for Android).
Business Manager has been around for many years and is the predecessor of Business Suite. You can manage properties such as pages, ad accounts, product catalogs (basic level only), and user roles.
Marketers currently have a choice between two tools, but it looks like Business Suite will eventually replace Facebook Business Manager. In Business Suite, under System, you can do everything you can before in Business Manager, including managing your business assets.
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If you absolutely hate the new Facebook Business Suite (technically, it’s actually the “Meta Business Suite”), you can use the instructions on how to switch back to Business Manager.
However, I don’t know how long Business Manager will be supported, and Business Suite offers a lot of powerful features, so it’s a good idea to adapt to the new Business Suite.
Facebook Creator Studio and Facebook Business Suite are often confused due to their overlapping features, especially when it comes to content creation and programming.
Facebook Creator Studio has a few more tricks up its sleeve. It offers additional options for post-configuration, premium features, post-testing and royalty-free content collection.
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In general, Facebook Business Suite is best for brands with active advertising accounts, and Creator Studio is best for developers.
In addition to simple publishing and scheduling, you can use Creator Studio with Business Suite.
Anyone who manages their business on Facebook (including their Instagram pages or accounts) should at least consider using the Business Suite. This is necessary if you have multiple accounts to manage.
Facebook Business Suite costs nothing to use, but it offers many advantages and features, and the fact that it is all packed and flowing is very important. It also promotes teamwork, making the process easier, whether one person does it all or is part of a larger team.
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Creating and scheduling posts and stories is one of the most common uses of Business Suite. To do this, go to Posts and Stories from the menu on the left side of the dashboard.
In the post creator, you can enter copy, add a photo or video, and set the location of the post. You can then add a link and even include a call to action. Finally, you can choose which account to publish the post to. You can then publish it immediately or schedule it for later.
Facebook Business Suite provides a powerful set of insight tools that you can use to see how your content is performing.
Get an overview of your business activity. This includes reach aggregates, audience statistics, recent post activity and Instagram insights (if an Instagram account is linked).
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Click on the result to see a summary of your reach to related Facebook pages and Instagram accounts.
Click on the table of contents to view a list of recent posts with performance data. Facebook shows the post’s reach, likes and reactions, comments, shares, results, cost per result (if sponsored), and links clicked. Want to learn more about your site’s audience? Click on an audience to see the current demographics and snapshot of your audience. Add new users and roles
Adding team members to your site can be a very useful way to get additional support for your content creation workflow.
To add more roles or new users to your Facebook page, go to All Tools in the left navigation menu. Then click on Page Setup.
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From there, click on Page Effects. Now you can see who is currently selected to influence the page. To add a new person, select a role (administrator, editor, manager, advertiser, analyst, or custom role) from the drop-down menu in the middle of the page. We recommend that you do not designate too many users as site administrators, as administrators have the most access. Instead, you can use roles like Advertiser (who can serve ads) and Analyst (who can access information) to give users different access. Editors and moderators can access multiple pages without removing you as an admin or deleting pages.
Facebook and Instagram stories are one of the most attractive publishing formats. Let’s see how to create a story in Facebook Business Suite.
Click Add Media to upload a photo or video to your story. You’ll see a preview of your story and can choose to post it to Facebook, Instagram, or both.
If you want to add text or stickers or crop your story, now is the time. You can also add context by adding text to your story. You can see all this in the example below.
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Decorate your story as you like, then click Share Story. Alternatively, you can schedule your story to be published at a specific date and time. This allows you to keep your content flexible for years to come, so you don’t have to worry about creating and uploading content at the last minute.
Check the “Best Time” button next to the blue “Share History” button. Click and share the best times to post your story based on analytics to help you reach as many people as possible. It’s always worth a look to see when a story can make the most impact.
Facebook Business Suite allows you to view your social media content calendar, where you can review your bookings and (if necessary) adjust or rearrange your posts accordingly. Calendar view with posts and stories on Facebook and Instagram.
Facebook allows Business Suite users to connect to a variety of powerful third-party tools that make managing their business easier.
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There are many applications that can integrate with Facebook, including social media management tools (like Hootsuite), meeting scheduling tools, development tools, e-commerce tools, and more.
To add a third-party app to Facebook Business Suite, click the app you want. You must follow the instructions to set up the integration. In many cases, this involves sharing access information or APIs with third-party tools.
Facebook’s Business Meetings tool makes it easy for business owners to schedule face-to-face meetings with prospects and customers.
To create an appointment or manage existing appointments, go to All Tools in the left navigation menu. Then, under Products and Services, click Schedule.
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You can view upcoming meetings and meeting requests in the dashboard. You can also create a new appointment manually by clicking the Create Appointments button.
You can view the history of scheduled meetings in the Meetings Dashboard. If necessary, you can cancel or reschedule.
Interested in managing inbound marketing using the Facebook Business Suite? Facebook Business Manager lets you create stores, catalogs and more for both Facebook and Instagram. To access inventory or sales through Business Suite, you must first launch Facebook Business Manager.
You need to set up your store and/or catalog. The store allows users to search for items in the “Sell” tab of the Facebook and Instagram platform, and the catalog allows you to integrate with the e-commerce solution of your choice to advertise the products sold outside the platform.
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By setting one up, you can dig into insights like inventory and sales within the platform.
If you need to list, add or remove services from your site, Facebook Business Suite makes it easy.
Now you can enter specific job information. This includes adding a photo in addition to the name, description, price and scope of the service (either flexible or fixed). Be as detailed as possible to help customers make an informed purchasing choice.
Review the service from time to time to ensure that the range of supply is still consistent with the brand and that all prices are correct. Beyond editing, you can always add or remove features as needed.
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