How To Get To Facebook Business Manager – Many small and large companies look at Facebook’s CEO and groan a little internally. There is a lot to cover and most of it seems very technical at first glance. And since your business can do basic marketing without going deep into a business manager (or at all), it makes sense that many people avoid it altogether.
But if you’re not using Facebook Business Manager (on purpose or not), you’re missing out on a lot of valuable marketing opportunities. Business managers are important for agencies, but there are many benefits for businesses of all sizes that can improve marketing efficiency or provide new opportunities with new features.
How To Get To Facebook Business Manager
Whoever you are, this article will do our best to convince you that now is the time to become a Facebook Business Manager, and we’ll show you how to get started.
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We’ll take a look at what Facebook Business Manager is, how to get started, what its key features are, and how Facebook Business Manager can help your business.
Business Manager enables advertisers to manage their marketing efforts in one place and share access to assets across teams, partner agencies and vendors.
Historically, when Facebook advertising first appeared, a typical business only had a few ad accounts, a Facebook page, and a few employees to manage them, so they didn’t need a business manager. The functionality of Facebook pages was also much more limited than it is now. Back then, Pages was a brand new thing. Analytics wasn’t what it is today, tracking pixels weren’t available in the same capacity, and features like dynamic ads in product catalogs didn’t yet exist.
Over time, more companies will have more pages, work with more agencies, and use more of the great features available today.
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In short, Facebook Business Manager is now a fully integrated tool for every page. You can use it to manage your ads and pages, contact agencies (or clients if you’re an agency), and access advanced features like pixel settings or custom property box customization. Facebook ads. Here you can manage claims, review brand safety issues, manage events, create product catalogs, and even save images and videos from your site.
If you’re new to campaigns, click here to learn how to get your Facebook ad account, Facebook Page, and Business Manager ready to go. We hope you are ready to learn more about how Facebook Business Manager works. Keep going.
It’s easier to manage it all from one menu than spreading it across multiple portals, and agencies and companies with multiple pages can use Business Manager to easily manage all their pages or their clients’ pages and ad accounts.
At this stage, you may be overwhelmed with dozens of options, but don’t worry. It is not necessary to use all tools at the same time, and some are not used at all. In other cases, you may only need to access it once (for example, to set a tracking pixel so you don’t have to change it later) or you may not need to access it again.
Navigating Facebook Ads Manager And Business Manager
If you get stuck, you can use the search bar at the top of your account. Find all available tools, ad campaigns, ad packs and ads in one place.
Here are six important reasons to consider using Facebook Business Manager. If you’re still not sure if you need or want a tool, let’s take a look at each one.
In our humble opinion, the practical use of the tools is a big reason to do this.
In Q4 2018, Facebook started pushing Business Manager for all accounts with custom audiences created from email lists.
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Advertisers looking to improve performance should use custom email audiences to, for example, nurture customers or drive repeat purchases.
You can also create addresses based on pixel events, but those addresses only last for 180 days, while email addresses can be used forever.
Therefore, you should switch to Facebook Business Manager to get the most out of your ads.
Without a Facebook Business Manager, it’s difficult to separate your personal Facebook profile from the business assets you manage.
Facebook Business Manager — A Powerful Tool To Manage Your Page
This has probably happened to you too. This becomes difficult if you want your employees to keep their personal profiles separate and add multiple employees to each asset.
This has resulted in companies not using Business Manager, creating “grey accounts” that create fake personal profiles that share the login information of all employees.
We’ve seen businesses on Facebook disable fake profiles that block access to their Facebook pages and ad accounts.
Fortunately, I’ve regained access, but it’s a huge risk and can be avoided by switching to Business Manager.
Get Started With Facebook Business Manager
As mentioned in the first section, there are dozens of types of assets and tools, and they all need to be integrated with each other in order to function properly.
If you have a technical problem, the first question Facebook Business Support will ask you is whether you use Business Manager.
If you can plan for a smooth transition, do you want to move to operations manager now, or rush while dealing with technical issues?
All you need is a Facebook page and an ad account, and it’s easy to import into Facebook Business Manager. But it is customary for a company’s assets to grow rapidly over time.
Facebook Business Manager Explained
You can create an Instagram account, then create a Facebook pixel, then add new partners and more.
Even with multiple assets, it can be difficult to determine which employees need which level of access to which assets.
In extreme cases, we’ve seen franchisees attempt to migrate 100s of Facebook pages, 100s of ad accounts, and hundreds of employees to Business Manager, making it a complex and time-consuming project.
It will be much easier to convert now than to do a more complicated conversion later.
Add Or Create An Ad Account In Business Manager
Marketing is typically a high-turnover field, and agencies often work on one-off, short-term projects. Over time, it can create security risks that former employees can still exploit.
By bringing together all of your assets, staff and agencies in one portal, you can conduct monthly audits to ensure that only the right people have access.
The key here is to have a responsible person for your Facebook Business Manager.
It’s not enough to use Business Manager every time you take on a new client and find that your staff and agency rosters need a spring cleaning.
How To Add A Facebook Page To The Business Manager
Facebook Business Manager includes a security center that allows you to require two-step verification (recommended) for all employees and helps you conduct audits by notifying you if there are inactive employees.
Not only does it cost nothing to use Facebook Business Manager, you also get access to enterprise-grade tools that are free to all Facebook advertisers.
For example, there is a Facebook analytics tool that allows you to create Event Source Groups (ESGs) made up of pixels, pages, and apps, so you can combine multiple data sources into a single dashboard.
Convinced you should start using Facebook Business Manager today? The next section will show you some tips to get started and maximize your advertising results in 6 easy steps.
Why Should Agency Use Facebook Business Manager?
Follow the instructions in the following sections to get your Facebook Ad Account, Facebook Page, and Facebook Business Manager ready to attract new customers in 6 easy steps!
Next, enter your business name and create a Facebook Business Manager account. This name is visible to everyone and cannot contain special characters (sorry newbies).
When you register, you will be taken directly to the Business Manager application:
The first step when prompted is to create or “claim” a Facebook business page and ad account.
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If you already have a Facebook business page or ad account, it should now appear in the center of the screen.
When you first set up Business Manager, you’ll be given the option to add a new account, request permission for a different ad count, and create a new ad account. You can also claim, request access, or create new pages. Here you can manage basically everything related to Business Manager.
You can start your ad accounts, pages, and people here. They’ve made these options much simpler, so it should be self-explanatory to check what you need to do next (like “create a page” for first-time visitors, or “claim a page” if you already have a page ). ).
The ad account settings can be found in the top row under Business Manager settings. take a quick look
A Guide On How To Use Facebook Business Manager
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