How To Join Linkedin As A Business

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Are you on LinkedIn? You may have a personal profile, but if you’re not actively looking for another career opportunity, you probably won’t get much use out of it.

How To Join Linkedin As A Business

In a minute, I’ll tell you why you should create a company page on LinkedIn and how to do it, but first, let me tell you this: If you’re not checking LinkedIn regularly, you’re not alone. The average LinkedIn user spends only 17 minutes on it per month. It’s easy to ignore this social network.

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In 2002, LinkedIn was founded by Reid Hoffman and ten other founders, some of whom, like Hoffman, belonged to the PayPal mafia.

What is Paypal Mafia? Here’s a group of ex-PayPal employees who went on to start their own successful companies:

PayPal’s most famous alumnus is probably Elon Musk, best known as the mad genius behind Tesla and SpaceX. However, there are many other ex-PayPal employees who have done very well for themselves. In fact, six of them, including Reed Hoffman, became billionaires.

It’s an important part of LinkedIn’s history, as the all-star founding team and their Silicon Valley connections played a huge role in the company’s success.

Create A Linkedin Page

In 2003, LinkedIn raised a series of “Investment Capital” led by the venture firm Sequoia Capital, known for its investments in Google, Apple, PayPal, YouTube, WhatsApp and many other “unicorns”.

And the LinkedIn team did not disappoint. In 2004 and 2006, the company reached 1 million users. had its first profitable month and reached 10 million users in 2007.

In 2008, several venture capital firms bought a 5% stake in LinkedIn for $53 million, valuing the company at $1 billion. USD (post-money valuation).

In 2010, its value was about 2 billion. Although it amounted to 1.5 billion USD by the end of the year. In the same year, he took 2nd place. #10 on Silicon Valley Insider’s list of the 100 most valuable startups.

Linkedin Creator Mode

2010-2011 LinkedIn grew rapidly, from about 500 full-time employees to about 2,100 full-time employees and in 2011.

LinkedIn continued to grow rapidly, but lost $11 billion in market capitalization in 2016 when its stock plunged 43.6% in one day. USD. what happened

It seems that investors were not impressed with LinkedIn in 2016. forecast (the company posted first-quarter revenue of $820 million, not the $867 million analysts had predicted) and decided to jump on board.

However, this “disaster” did not prevent LinkedIn from being acquired by Microsoft for $26.2 billion.

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Today, LinkedIn has over 575 million users, with over 260 million monthly active users. It is the largest professional social network in the world.

You may be wondering why you should bother creating a company page on LinkedIn, where users spend an average of 17 minutes a month.

It’s no surprise that 79% of marketers consider LinkedIn to be their “lead source,” and B2B marketers say 80% of their social media leads come from LinkedIn.

A great resource for using LinkedIn to generate leads is The Advanced Marketer’s Guide to LinkedIn (2019 Edition available now!).

Linkedin 101: Get Connected And Grow Your Business

The guide also recommends augmenting your organic strategy with paid advertising through sponsored content, sponsored mail, and dynamic ads.

We’ve also put together a comprehensive guide on how to use LinkedIn for marketing success.

After all, hiring and retaining great people is one of the biggest challenges in running a business, and the stakes are high.

“From working at Facebook, Mint, and now AppSumo […] I know that the best people give more and can grow a business 100 times more than the right person.

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Hiring top talent, he says, is like dating: the best people are already taken. They already work for a great company, get paid well, and are happy with their jobs.

So Noah says you need to build relationships early so top performers keep you in mind as they prepare for their next career opportunity.

Now think about it: What’s the best way to connect with an expert you love but don’t know personally?

You see, if you email someone, they’ll want to check you out and join LinkedIn anyway, so why not connect with them there?

Build Your Linkedin Profile In 5 Minutes A Day

That way, they can verify you with one click and make sure you’re serious.

With one more click, they can see your company page and know that this is the place they want to work.

Well, they are also on LinkedIn and looking for job postings. Even if they have never heard of your company before, they can advertise your job opening through their network.

In short, if you want to attract top talent, you need to have a company page on LinkedIn (in fact, you might as well not even have a page for firing great people, because that’s a questionable idea appears).

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Well, if you want to increase the chances of this happening, you need to understand how it works:

But if they can’t find what they’re looking for on your website, LinkedIn is the next place they’ll go.

Simple. The writer gives up on mentioning your company and goes with one of your competitors instead. So make sure your company has a great website and a solid LinkedIn page.

Be sure to check that you are authorized to act on behalf of the company by checking the box below:

How To Use Linkedin To Grow Your Business

Note that if your LinkedIn account is new or if you don’t have enough connections, you may receive an error message.

This means that if you want to have a business page, you need to create your own profile and network.

The 5-step process for creating your LinkedIn Company Page is just the beginning. If you want to get results, you need to optimize this business page. For this, you should pay attention to the following aspects.

Your About page is the first thing someone sees when they click on your company profile on LinkedIn.

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Remember how you memorized history tests in high school and forgot about them as soon as you left the classroom? It was difficult to remember those dates because people don’t want to remember facts, we want to remember events.

But what does this have to do with your LinkedIn page? Well, if you present a few facts to visitors to your company page, their eyes will light up and they won’t remember much when they leave the page.

On the other hand, if you tell a story and do it well, people will remember it for a long time. And they will remember your company too.

I can’t ask people for money in exchange for products. I mean delivering the value of the product/service being sold.

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While listing key product features is helpful, it’s important to understand that you should always sell the benefits.

We are social creatures. We have learned to look to others when we don’t know what to do.

This is why social proof is so important. No one wants to be the first to try a new product.

Well, that’s not entirely true, there is such a thing as early adopters wanting to try everything under the sun.

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But most are not. Most people don’t want to take a chance on an unknown company. They want a certain thing.

If you’re just starting out and don’t have any social proof yet, that’s fine. You have to work to get it!

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But when you get something, whether it’s a customer testimonial, a media mention, or a feature in a reputable publication, you should include it in your About page.

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An About page that tells your story, sells your product, and provides social proof is a great way to introduce your company to potential customers.

But it’s also social proof to people who might be interested in working for your company, because it shows that you’re a legitimate business and not a dirty place where employees are embarrassed to work. . their LinkedIn profiles.

In addition, the employee list is a valuable resource for writers because it allows you to quickly check the structure of the company, understand who does what, and contact the right person.

For example, if a writer wants to ask a question about your marketing strategy, they can simply message your marketing person on LinkedIn.

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This is important because as your company grows, you will be busy

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