How To Make Your Business Appear On Google Maps – Google My Business — now called Google Business Profile — allows business owners to reach customers through Google Search and Google Maps.
Maintaining a business profile helps you increase your visibility on Google, build credibility through reviews, and manage your business information.
How To Make Your Business Appear On Google Maps
Google Business Profile (GBP) is a free tool that allows you to control how your business appears on Google Search, Google Maps and Google Shopping.
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Even if you don’t have a storefront, you can still have an account as long as you interact with customers.
For example, if you are a plumber, you only see customers at their homes. But you can still have a Google Business Profile.
When you search for a business on Google, you may see maps and business listings that can appear at the top of the search results. This is called a “local packet” or “map packet”.
Local teams appear for specific location queries (or search terms that indicate location, such as “restaurants near me”). It includes Google Maps results and business information.
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Mobile searches related to phrases like “where to buy” and “near me” have grown by more than 200% in recent years.
These are “access searches”. Instead of looking for specific brands, users are looking for categories in everything.
So if a user is near your business and searches for a common term like “restaurant”, your business can be a top result if it’s well optimized (we’ll cover some optimization tips later).
The star rating (from 1-5) next to a business name on Google Maps is a review association.
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Surveys provide valuable feedback about your business. You can respond to reviews, which can help build trust with your customers.
Customers don’t expect 100% perfect reviews. According to Google, a combination of good and bad reviews is the most reliable.
Responding to reviews – good and bad – is a great way to build trust and loyalty with your current and future customers.
Also, you can update your customers about temporary changes. For example, you can display holiday hours or mark your business as temporarily closed or fully open
Free Tips To Get Your Business To Show Up On Google Maps
If your business profile already exists and you just want to download it, skip these steps and go to the next section. If not you are starting from scratch – follow along:
To get started, go to Google Maps and open the menu by clicking on the button in the upper left corner of the page.
Now it’s time to set up your business profile. The first step is to choose your business name and category.
First write the name of your business. As you type, Google will show you business listings in its database.
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Once your business is listed, go to the next step to learn how to register your business. If not, please enter the full name of your business.
Enter your business name as it is. (Do not try to enter your business name with keywords, because Google may suspend your account. You will add keywords to your business description later.)
Next, add a location if you have a suitable location. Although this is usually an optional step, some business types such as “Restaurant” require you to add a location.
If you select “Yes”, Google will ask for the address of your location. Searchers see your address on Google Maps, so make sure you enter the correct address.
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If you have duplicate listings, go to the next step to learn how to retrieve your business information. If not, select “None of these”.
If you are adding a business address, this step is optional. Google will ask you if you are offering delivery or a home or office visit.
If you have not added a business address, you cannot skip this step. Just select a location from Google’s suggestions or start typing the name of the location where you work.
Google will ask you if you want to access updates and tips for your GBP. We recommend selecting “Yes” to hear about best practices directly from Google
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Your business will not be searched until you show it. So even though you have the option to skip the business analysis during initial setup, you will need to verify your listing eventually.
Your verification options vary depending on whether you have added a location or not.
If your business does not have a specific location, you will need to enter your address for verification.
Then you can choose between a call, text, or “one of the other options.”
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If the verification options available for your business do not work for you, you can contact the Google Business Profile team through their Help Center.
After the verification process, Google will ask you to add more information about your business and select the appropriate service based on your chosen business sector.
We recommend filling in as much information as possible. After all, information such as business hours and business photos will help your potential customers reach you better.
Select all days of the week your store is open. Then set the opening and closing times for each day you enter “open”.
Is Your Business Making The Most Of Google My Business?
Google has a feature that allows searchers to message you directly from your Google My Business listing. We recommend setting it up only if you regularly check your Google Business account.
Even if you opt out of sending messages through Google, your customers may still be able to contact you using the information you provide.
After you’ve written your business description, run it through a spelling and grammar checker like Grammarly. Google may suspend your Google Business Profile due to mistakes in your business name or profile.
Add a photo of your business to show what your location looks like, the products you sell, and more.
How To Get Your Business To Appear On Google Maps
You can add specific images based on your business type. For example, restaurants can add pictures of their menus and special dishes.
This gives them a real idea of what your business looks like – and can increase your reach – without running ads or trying to sell something.
Finally, you can configure Google Ads. But it’s not necessary, and it won’t affect the frequency with which your business appears in free organic search results.
Google creates and updates business information. Therefore, your unverified business listing may already be in Google’s database.
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Searching your listing will help you keep your business information accurate, advertise and respond to customer inquiries and questions.
If you can’t find your business on the map, the listing doesn’t exist. In this case, you need to create one from scratch. (See previous section for step-by-step instructions.)
After finding your business on Google Maps, click on the button “Claim this business” or “Owner of this business?” Connect
On the next page, you will see the “Manage Now” button. If you are sure that the list is your business, click the button.
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If you find that the business is not yours, click on “I have or operate another business” to create a new listing.
Verifying your business proves to Google that you really manage the business you are trying to acquire.
Google only allows you to claim your listing – that is, respond to reviews or edit information – after you’ve proven you own it.
After you have verified that your business listing is indeed yours, you will be able to manage it through the GBP Manager dashboard.
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If you can’t find the “Delete this business” button in your existing business listing, it may already be managed by another account.
You will see a drop-down menu filled with articles available in the Google database. Select the business listing you want to acquire.
If the email address is yours, log in and you should receive a list. If you’ve lost the login information for that email address, see the Google Account Recovery Guide.
Google will ask you to fill in some personal information, including your name, contact phone number, the level of access you want and your relationship with the business.
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After submission, the account owner responsible for your listing will receive your request. They will have three days to give you access to their profile or deny your request.
If you don’t answer, you may be allowed to remove your profile. Go to your GBP Manager dashboard and find the option to take your business
Google gives full management access to your new business listing seven days after you become a new owner.
Now that you’ve set up or downloaded your list, it’s time to update it. There are ongoing steps you can follow to maintain accurate Google Business information.
Your Complete Guide To A Great Google Business Profile (updated)
NAP is the most important information in the Google My Business profile. It means name, address and phone number.
A consistent NAP will help potential customers identify and find your business. Keeping this information consistent wherever your business is online is important to avoid confusion.
To save admin time and resources, use tools like Directory Management to automatically retrieve your NAP information in 70+ directories.
Many SEOs also use a technique called call tracking, or having different phone numbers go to your business phone number. By doing this, you can follow
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