How To Make Your Business Appear On Google Search

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How To Make Your Business Appear On Google Search – So you’ve decided to start your own business. Great. You also know that this thing called “the Internet” plays a big role in your success or failure – and Google plays a big part of that role.

How can you use the power of Google to help your business and increase your chances of being found? Ahead of all other businesses like yours in and around Cambridge. What is the correct way to create a Google My Business listing?

How To Make Your Business Appear On Google Search

Google My Business is a way to tell Google everything about your business: who you are, where you are, and what you do—and helps customers search for what you find in your location or region.

How To Get Your Business Found On Google

As usual, Google renamed Google My Business to “Google Business Profile” in early 2022. Old habits die hard, so people still refer to My Business on Google (or GMB) instead of Google Business Profile (or GBP). Don’t let this confuse you, it’s the same thing.

It’s easy to think of Google as a “man” or a faceless machine that wants to please the “big guys” and destroy your business. They are not. They just run a search engine (okay, a search engine – for most markets, of course) and they want to help people find what they’re looking for quickly and easily. If they don’t do what people want and expect, people will stop using their service, just like any other business.

Business is important in Google My Business (or GMB). It’s also important to do it early because it can take some time (at least a few days) to set up and show up in all the Google searches you want.

It takes 3-4 days for new Google My Business listings to appear (regardless of how long it takes to set it up).

How To Setup & Optimize Your Google Business Profile

Before you start any of the following, make sure you’re not there. Go to Google Maps and search for your business; Scroll through the location map and make sure your office doesn’t have a pin.

Too many times I have seen (and still see) businesses with multiple listings for my business on Google. This is SEO suicide and a recipe for search engine chaos. In most cases, Google doesn’t care if it can’t decide which page, website, or element to display

Also find out who does it. I’ve also seen dozens of examples of businesses that have a GMB listing set up but then their information changes (or they discover an error) and don’t know how to go in and change the information because it’s set up. by a former employee or agency/contractor and they have lost/never received their login information.

You can cancel your GMB registration again – but this will take a long time. First, it takes a lot longer than doing it right. Either do it yourself, or better yet, use a central account that your trusted colleagues can access – so if someone logs out (change the password!) you still have access.

Free Tips To Get Your Business To Show Up On Google Maps

First, you must sign in to Google My Business. You will see a page that looks like this:

Come on, I’ve set this link to open in a new window so you can open that page and this page at the same time. Click the big green “GET STARTED NOW” button and you’ll see something like this:

Have the same Gmail) or install. So if you already have a Google account (for Google Analytics, YouTube, or something else) that you want to connect to your business, you’ll also need login credentials.

Hopefully this part should be pretty simple. Enter your company name, address and contact information here. Google tries to help, so when you type in your business name, it will try to match it with the entries in the records.

How To Add Your Business To Google

If there are listings for your business here, this should ring a bell. Before continuing, go back to step 0 and check that the entries for your company are set.

It should always appear to you in the same way, in the same order, in the same format.

If you have a Google My Business (GMB) listing listed as ‘Home’ or even ‘Rd’. it’s not the same and you risk confusing search engines (and worse, your customers). Sometimes you say the village or suburb you live in (in this case “Optimseyville”) and sometimes you say “Cambridge” – it’s not the same either. We talk constantly and evenly.

If it helps, pin it to a post or paper (or Slack or Trello or somewhere everyone can see it) and make sure everyone always shows your email address the same way. Catalog pages on Yell.com, everywhere.

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Google keeps getting better and better. mean the same thing – but why risk leaving it to the machines? If you can be consistent, do it.

If you are a baker (as shown here) or a plumber etc. If you are, this may seem obvious. But there are many categories to choose from. Are you a “marketing agency” or a “marketing consultant”? “Floor contractor” or “floor cleaning” or even “floor sanding”?

One or more of these categories, but the one you choose here will be set as ‘Primary Category’. You can change it later, but choose wisely.

Customers and potential customers will see this in your listing, so if they are looking for a floor cleaning company, they will choose a company that specializes in it. Think about where (or where) the bulk of your business will come from

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You can add more categories later (you can also add other floor categories), but it is important to choose the main category.

If you are a plumber or a business looking for your customers, you should check Yes here as well.

In short, if you don’t want people to come to the location you’re listing (for example, if you’re a retailer or sell products at a physical location), you’ll want to rate “Yes.”

By selecting ‘Yes’, you will later be prompted to select your ‘Service Area’ – the range and radius of locations you are willing to visit, sell or work with.

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If you are familiar with Google Maps, this part will be pretty simple. Again, Google tries to help by placing a pin on the map based on the address you enter. If it’s not quite right, you can drag and drop the needle to where you want it (as shown above).

You can choose to serve or ship to a number of cities or regions, or within a certain distance from your station

If you select “No” for the product delivery question, you can set the delivery/service radius here. You can choose cities or regions (eg Cambridge or Cambridgeshire) or you can choose the distance from your base (eg 50 miles from my office).

If you sell and deliver in your store, you can check the box to add (and publish) your business location.

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Final step: Check all details – especially the mailing address. Your verification code will be sent here, so you must have access to that address.

Once you’ve done everything, you’ll see the final “Are you sure?” screen you get. You must check another box to confirm this

The address shown here will send you a postcard to verify that you are the owner of the listing in the next step. There is a verification code in the post that you need to enter into GMB, so if you have listed an address that you don’t have access to (or don’t have)

Return to GMB to change your new mailing address – you’ll need to wait for a new postcard and verification code before this registration change takes effect.

Is Google Filtering Your Business In The Local Search Results?

Short Answer: By selecting “Yes” to the question in step #2 above during the installation process, you will be prompted to:

But if you’ve already set up your listing and accidentally get it wrong, you can remove your address from the listing (and help keep unwanted visitors from coming to your door!).

Click the pencil/correction icon next to your address in the “Details” section. Scroll down to the right and below the image of your current address and the map is the option to ‘Delete Address’. Click on it and then “Apply”. This will remove your address from the list.

Next, you’ll need to add some “service areas” to your listing (if you haven’t already), because without specifying an address, Google needs to know when to show you in local results.

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Don’t be fooled into thinking that removing your address is a smart way to rank for cities or places miles away from your location. Not this. Google still knows where you are (it has to send a verification postcard somewhere, right?)

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