How To Make Your Email Signature Look Professional – Everyone wants to make a strong first impression. Also, you need to leave a lasting impression that the brand will engrave in the customer’s mind. It should be a top priority in marketing.
This lasting effect strengthens brand awareness, builds strong relationships, secures returning customers and seeks new ones. It is behind the success of your venture.
How To Make Your Email Signature Look Professional
By completing the email newsletter, it creates a connection between the brand and overall impact so that users don’t confuse your company with something else. This cements the overall effect. When done right, it can perform a number of marketing functions.
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Let’s dive a little deeper into email signature design, review best practices, supplement your toolkit with useful tools, and get inspired by real-world examples to see how to finish each correspondence professionally and drive more traffic to your website.
A signature is a small block that adds information to the correspondence: your name, position in the company and contact information.
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An email signature is also a personal signature that appears at the end of every digital marketing email sent. They are almost the same, with one exception. An email signature can increase your response rate, generate additional traffic to your website, and even increase your cash flow.
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When your e-signature design looks professional and visually appealing, it can become a solid base to play some marketing strategies. For example, you can show people who reach the end of the newsletter an additional offer, share a link to useful resources on your website or promote a rewards program.
A business email signature is tight, clear, neat and precise. While you’re welcome to show your creative side during email marketing, business questions must be serious and neutral. Your image should be consistent and fit your company.
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Email marketing signatures are different because they are more flexible and adaptable. Here you can show your creativity. Additionally, depending on the email campaign, this signature may have different styles.
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It is common practice to have one email signature for new emails and another for replies and forwarding. The first and subsequent emails may also have different signatures. It is also recommended that you match the design of your email signature with the occasion. The marketing calendar is filled with all kinds of wonderful events: Christmas, Thanksgiving, Black Friday, Valentine’s Day, Easter, and other wonderful local holidays. A holiday-inspired email signature does just that: it reinforces the holiday spirit and maximizes the overall impact of the email design.
Unlike an email signature that mostly reproduces a business card, it comes in all shapes and sizes. These range from minimal with just a few lines of contact information, to covering the basics and a banner with an offer or links to helpful resources. It can include animated GIFs and even short interactive elements like testimonials or videos. It can be bright and creative and get some strong vibes from custom typography or graphics.
Last but not least, it can contain advertising elements: banners, discounts, links to campaign pages or hot news.
An e-signature design is a small block placed at the bottom of a digital newsletter. There isn’t a lot of space, but that doesn’t mean it has to be boring and cheesy. On the contrary, it should be interesting, impressive and, most importantly, useful for your brand.
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Creating a stunning e-signature design doesn’t seem difficult. After all, it’s just a small block of text. What could go wrong? However, you don’t have much space to display everything. Research shows that a branded signature will attract more attention than an unbranded signature, which means you need to use some design skills as well.
Follow these best practices to design an email signature and create one that hits the mark fast
The first step is to create a basic upgrade layout. As a rule, the base includes basic things such as:
You cannot provide your name and job title along with a phone number If you want to increase brand trust and drive traffic to your website, expand the information section to make it more comprehensive.
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Although the email signature only takes up a small area at the bottom, there is room for visual elements. Images and graphics are welcome because they enhance the user experience, draw attention to information, and provide clues for scanners and skimmers. Consider some helpful tips on what you can do.
Once you’ve decided on the content, assemble the mosaic. Follow this simple advice to create an e-signature design with a great user experience.
Email signature, although placed at the bottom and occupying a relatively small area, still affects the overall performance and user experience This can add weight which makes the newsletter cumbersome. As we all know, the more difficult an email is, the more likely it is to be caught by spam filters. We cannot allow that to happen.
As a rule of thumb, the best size for an email signature is 300-600px wide and 150-200px high. Make sure your images are well optimized. Alternatively, you can use hosted or linked images to drastically reduce the size of your e-signature design. However, make sure the recipient doesn’t block it so he can see the actual image instead of the red “X” box
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When it comes to design, your goal is to make the design both functional and aesthetically pleasing. It should be well balanced and easy to scan as no one wants to spill it. Everything must be properly arranged, but tasteful. Use formatting to solve this problem.
Last but not least, use a two- or three-column layout that effectively accommodates the content. For example, you can include an avatar or company logo in the left column and contact information in the right column. If you don’t want to split your email signature into two parts, start with a picture and then show your contact information.
In small blocks like email signatures, typography should be chosen carefully. Remember these three main points.
The general tips for email newsletters also apply to your email signature. Think about the most important things:
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There are a dozen things you should consider when designing an e-signature, such as:
Even if you are running a large email marketing campaign or want to take your business seriously, you should use professional tools. Gmail and Outlook are great for personal correspondence. Check out our article Why You Shouldn’t Use Outlook or Gmail for Email Marketing.
When it comes to professional equipment, you can use postcards to collect all the important information and make everything look nice.
As one of the most popular HTML email template builders, Postcard has everything you need to create visually appealing, professional-looking email signature designs. With sleek, field-tested modules and a comprehensive yet simple customization panel, you can create any design you want in no time.
Email Signature Images
Consider this beautiful example of a postcard made in minutes. It looks elegant, classy and refreshing. It has a small avatar on top that adds a nice human touch, a compact text block where you can speak, important contact information clearly displayed, and subtle social media icons that offer alternative ways to communicate. The two-column layout brings all the pieces together and provides a pleasant user experience.
Plus, within Postcard you’ll be able to create a complete digital newsletter with an email signature that fits right at the bottom and export everything immediately to Mailchimp or other popular ESPs.
Damian Dmowski’s e-signature design looks elegant and sophisticated. It contains only important contact information (phone number, email address and website), a small avatar that gives customers a human touch, and contains job titles.
The two-column format has a wider right-hand column for convenient placement of information. Inside you can see another grid – a three-column layout that gives each piece of information its place under the sun. The team uses a splitter to separate the block from the entire read stream.
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Notes, Typography. It is only one letter; But it looks different for different sizes and capital letters.
Kabija’s email signature is compact, minimal and straight to the point. It occupies only a small area at the bottom, and is largely similar to the signatures we see on personal correspondence. Only LinkedIn’s logo, job titles and social media icons convey its business character.
Notice how Alex Bananga skillfully transformed a simple signature into part of the brand identity. It feels professional even as it becomes smaller and more capsule.
This is another minimal e-signature design in our collection. Like the previous example, it only reveals important information – no marketing
Email Signature Design Images, Stock Photos & Vectors
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