How To Promote An Event On Facebook – Marketing is an integral part of event planning. A well-designed event marketing strategy allows you to effectively reach your audience. This provides potential attendees with valuable information about your event and encourages them to purchase tickets.
Today, you have a variety of promotional tactics to promote your upcoming events. In addition to traditional marketing strategies, include billboards and flyers, digital marketing methods such as your email, an optimized events page on your website, and online advertising.
How To Promote An Event On Facebook
Social media has also become a popular platform for event marketing. With over 70% of the US population on at least one platform, social networking sites offer a great way to reach your target market. When choosing which one to use to promote your event, you’ll want to include Facebook.
How To Use Social Media To Promote Your Event
When most people think of social media, Facebook is the first thing that comes to mind. Considering that Facebook is one of the oldest and most popular platforms, this is not surprising.
The number of users on Facebook means you have a good chance of reaching people from your target audience. According to the platform itself, 700 million people use Facebook every month. In addition, 35 million people watch events on the platform every day. In other words, Facebook is one of the best social media platforms for event promotion.
When looking for ways to promote on Facebook, one of the first steps you should take is to create an event page. When you create an event, include a relevant photo (for example, a photo from last year’s event), the name of the event, and important details. Creating a discussion on your event page is also useful for sharing updates and other important information, which we’ll talk about a little later.
Creating a Facebook event page for your next event is not enough. You can optimize this page to get more traffic. Here are some tips that may help:
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Most businesses across the country have Facebook business pages with loyal followers. If you have one, use it to promote your event. You can easily share the next issue with your followers using the “” tab at the top of your profile. When people click on this tab, they can see what you have planned and search for more information. You can also post your event at the top of your Facebook business page.
Sharing news in the discussion area of your Facebook event page is key to keeping your upcoming event top of mind for potential attendees. Updates help create important information as the date approaches. They can also encourage interaction with visitors and stakeholders.
Here’s a bonus: when people interact with your posts, their comments can appear on their friends’ feeds. This increases the visibility of your event and can even help attract more visitors.
There are several types of updates you can post to your Facebook marketing event. Some of your options are:
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Regular updates are an important part of marketing your event on Facebook. The question is, how often should you post updates? It is usually enough to apply once a day (or five times a week). However, more important than the number of publications is the quality. The goal should be to provide something of value to your audience.
Encourage conversation and sharing (participation) by asking questions of people attending (or wanting to attend) your upcoming event. For example, if you’ve hosted an event before, ask people if they’re new or returning. Other questions you might ask:
As you post updates and questions, don’t forget to interact with your commenters. This shows your (potential) members that you care about their opinion.
Word of mouth has long been an effective method of advertising. People trust recommendations from friends, family and acquaintances. In a sense, social media is a digital form of speech.
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Encourage visitors to share your Facebook event page in their feeds to spread the word about your event. You can ask sponsors, vendors and exhibitors to do the same. It also allows them to engage their audience. You can even consider partnering with Facebook influencers or getting affiliates to promote events.
Who doesn’t like free stuff? Giveaways are another great way to get more engagement or shares. For example, you could ask attendees to share your Facebook event page with their hashtag in exchange for a chance to win free tickets. You can also create a post that invites participants to answer a question or share a comment to enter a giveaway.
Once you create a Facebook event, people who see your page will have the option to click if they’re interested or visit. When they choose one of the options, their decision appears in their friends’ feeds, exposing your event to more people.
Are you noticing that people aren’t responding to your Facebook events? Consider giving them an extra boost. An offer to participate in a lottery or special bonuses can be an additional incentive.
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Promoting your event or a specific post allows you to increase awareness of your event. It may also encourage more RSVPs or ticket sales.
When you promote (or post) an event page, you turn it into a quick and easy ad. You fill in the creative, choose your audience and set your budget. Once published, the ad bypasses the news feed algorithm, allowing more exposure to people who want to attend the event.
You can also create an ad campaign using the Facebook Ads Manager. Just like promoting your event, your campaign can help you gain awareness, get more responses or sell tickets. You can also create campaigns against past members or people who have shown interest in new members.
From there you can select several sub-categories. Choose the option that best suits the purpose of your advertising campaign. You’ll also need to create an ad account and set a budget.
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Next, you’ll create an ad. The Facebook event ad format you choose affects how your ad appears in users’ feeds. Some of your options are:
Once you’ve chosen your format, it’s time to fill in the details and create a powerful message that moves your audience to action.
Finally, you’ll also want to include a call to action (CTA). Depending on your specific goal, this could be “learn more”, “book now” or “sign up”. You can also direct your audience to the event registration page to purchase tickets.
As the most popular social networking platform, Facebook is the perfect place to promote your future. Creating your event page is just the beginning. You should also update regularly, encourage sharing and conversation with people. The main goal is to get your event in front of more people and increase ticket sales.
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Getting the most out of your event marketing requires a solid strategy and we’re here to help. We offer everything from event planning to sponsorship. Our promotional tools will help you get the most out of your next event, no matter how you promote it. Request your demo today and see how it can help you promote your Facebook events and other marketing efforts.
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Tips To Promote Your Event Using Facebook
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