How To Promote Online Business On Facebook – If you’re like most business owners, you want to get noticed and reach your business in your local market. Facebook is an effective way to advertise your business. However, like a fallen tree in an empty forest, a Facebook business page is only as good as the people who see it.
We know it can be difficult to get your Facebook page noticed, liked, and increase organic reach of your Facebook posts. Here are some ways you can promote your business Facebook page for free to increase your reach and get more customers for Facebook.
How To Promote Online Business On Facebook
Use these seven tips to promote your business on Facebook (for free!), increase engagement, and get more followers.
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Once you have your Facebook business page up and running, the next step is to invite your friends and family to “like” your business page. Inviting friends and family to like your page is an advantage as it gives you a digital footprint on Facebook and provides a valuable test audience.
Invite your friends to like your business page. To do this, navigate to the page, click on the three dots next to “Share”, then “Love friends”. Enter your friend’s name and click the “Send Invitation” button.
Promoting a business page on Facebook that doesn’t have much life or engagement isn’t going to do much for your business. Focus on building a quality audience first. Organic activity fills your site with a quality audience that serves to promote your site.
Another way to promote your Facebook page is to offer something to consumers in the form of a Facebook offer, contest or giveaway. The more interesting an offer or deal is, the more likely it is to generate “shares” and “likes”.
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Here’s an example of a shopping mall holding a free (virtual) concert broadcast to their audience on Facebook and Instagram. This encourages your Facebook fans and followers to invite their friends to join in the fun!
Social networking sites are social networking sites. Chances are you won’t make $1,000,000 selling products on Facebook – Facebook isn’t for selling; It’s about connecting with the audience. Facebook Page ads are best achieved by engaging with your audience through interesting, useful, relevant and helpful content.
Vets share helpful information for pet owners, including this post warning cat owners about the dangers of summer heatstroke.
The better the quality of your content, the more likely it will be noticed and shared. When your followers share your content on Facebook, we promote your business page for free.
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Did you know that you can actually promote your Facebook business page by advertising your products and services? If you want to keep your customers informed about your services through Facebook, you will regularly post to your audience that you want to keep them aware and refer customers to your business, all of which will promote your Facebook page. (and business) free.
This clothing store shares inventory and allows customers to shop directly through Facebook to promote their business. Plus, they get even more exposure from fans and followers who tag their friends in the comments of outfits they like.
Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback to engage other customers or open a dialogue. Connect with customers in the comments section to increase the visibility of their Facebook posts. If you don’t have customer feedback, ask for it! Customer reviews are very important for small businesses. Learn how to request customer reviews here.
Don’t forget user-generated content! Get customers to post about your business on Facebook and tag your location so they can promote your page to their network.
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The restaurant shared users’ posts on Instagram, tagged them and promoted a current special. This will help promote their Facebook business page with the original poster and provide an additional incentive for the wider network to visit them.
Another way to promote your Facebook business page is to expand your network. You can grow your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry/niche. Associate other businesses or influencers with your posts for cross-promotional marketing. If you link to other businesses or influencers or share updates, they are more likely to link or share your information.
Also follow local media and influencers who have a large following. Try using similar conversation starters to reach your audience. Learn more about influencer marketing here.
A great way to get more likes and followers on your business Facebook page is to engage with people who follow or comment on your posts. When someone comments on your post, thank them and ask a question about the comment. Facebook’s algorithm displays your interactions with each user in the feed of the user following your page and in that person’s Facebook feed.
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Another way to interact with people is by tagging someone in your photos or Facebook updates. Not only does tagging alert individuals that they’ve been mentioned in the post, but they also appear in other people’s news feeds.
Be sure to add the location to your Facebook page so users can check it out while they’re at your business.
Promoting a Facebook page is more than just promoting your business. It’s about improving the quality of the site in such a way that others will naturally promote it to you. It’s about discovering and growing the network you advertise. It’s about growing your audience.
Stephanie is your senior editor for tips, insights and shared stories about how marketing helps local businesses grow. When you’re not researching the latest and greatest marketing news and updates, you’re probably watching reality TV with your husband or playing with your two kids.
Facebook For Business Tips
Every great partnership starts with the first email, phone call or meeting. What are you waiting for? Local marketing is simply a hop, skip and a click away. It’s just a simple fact: Facebook is a pay-to-play marketing platform these days. But for all the complains and complaints from marketers when they first learned that free marketing on Facebook was a thing of the past, they all continued to use Facebook for marketing. Why is that? Because even as a paid advertising platform, Facebook produces extremely high marketing ROI. In other words – totally worth it.
At Zen Media, we have managed hundreds of paid Facebook campaigns for our clients, so we have direct experience of the ROI that can be achieved with this specific marketing approach.
Don’t believe us? Here are 10 ways you can still use Facebook to promote your business for free!
1. Create a personal business presence with a fan page. One of the main strengths of social media marketing is its ability to create connections between businesses and their audiences. The interpersonal interactions that occur on social media make consumers feel like they have had a meaningful encounter with a brand and now have a special relationship with the company. Imagine the heightened feeling when consumers connect not only with the “brand” but also with the person behind the brand!
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Depending on your personal social networking habits, you may or may not have a personal Facebook account. If you do and want to keep your personal profile, Facebook allows you to create a page for your professional, public profile. Otherwise, you can use your personal profile to contact consumers. Engage your followers by engaging with the people who regularly visit your brand page.
2. Maintaining a healthy brand presence. While it’s true that your company’s Facebook posts will most likely not show up in your audience’s news feed if you’re not paying to advertise them, that doesn’t mean you should stop using Facebook. People today often use Facebook as a search engine to learn more about a company, whether it’s basic information like contact details and business hours, or what customers are saying about them. A strong, active site full of regular posts and an engaged audience is a great way to show that your customers are not only happy, but enthusiastic!
3. Join Facebook groups. While most people think of LinkedIn first when they think of online networking, Facebook groups actually offer similar opportunities for professionals. There are many Facebook groups dedicated to different industries, careers and interests. With your personal account, you can join groups of colleagues as well as groups where your target audience can be found.
The more you engage in conversations on these forums, the more your name will be recognized – which equates to leadership and industry expertise. The
Your Website + Your Facebook Page
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