How To Promote Your First Youtube Video – YouTube is constantly changing and evolving. Gone are the days when weird cat videos and skateboards were dominated by dogs. Today, YouTube is the place for marketers.
More than a billion hours of video are watched on YouTube every day, more than Netflix and Facebook combined.
How To Promote Your First Youtube Video
But here’s the point… 62% of businesses use YouTube as a channel for publishing video content, which is insane!
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This is great for you because YouTube can be a very powerful business tool if used effectively. But to increase your sales, you need to get more views on YouTube.
In this article, you’ll learn 18 ways to increase your views, build your brand, and increase your sales on YouTube.
Before you start making videos for YouTube, you need to plan what you’re going to do. Create a storyboard that describes each scene or part of the video. Think about the message you want to convey to your audience and plan where to place your call to action in the video. This is important because people need to do something after watching the video.
Start writing your video script based on your video project. Try to use appropriate language and address your audience. If your video is a beginner’s guide, don’t use too many technical terms. If you’re creating an in-depth YouTube video, be sure to include industry-specific terms to build credibility with your audience. If your script panel is small, don’t create a long script, as this means it will drag too much across the screen, which will not make for a pleasant viewing experience.
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A shot list helps you think about small details like light direction and camera position. Be sure to create it when you finish writing the script. It should contain anything that helps you create, such as camera settings or actions/conversations needed for each shot.
Will your video be animated, live or in real time? What tools do you need to create your videos to keep your YouTube followers engaged with your videos? Answering these questions will help you make your video more professional. Add backgrounds to your videos and thumbnails and invest in branding to make your videos look premium.
Whether you’re working on a video or just directing, it’s important to practice and practice so that the real thing goes smoothly. The devil is in the details when making a YouTube video, so this exercise will take care of anything that could go wrong during filming.
After taking a few shots of each scene, the magic begins – you can start editing your video to remove small mistakes or elements of the scene that don’t fit. Take the time to ask if each line looks natural and remove lines that don’t fit the entire video.
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On the YouTube platform, you can upload your videos with titles, tags and descriptions for your audience. They will help your audience find your videos. If you plan to make more than one video on a certain topic, you can create a playlist and add it. Consider adding tabs and descriptions to your videos to help users navigate your channel more efficiently.
If you’re experienced enough to make videos, why not go live and chat with your audience in real time? Answer your audience’s questions in the moment and give your audience the ultimate viewing experience.
It doesn’t matter how many hacks or ads you use if your videos aren’t good. So how do you create great content that gets more views on YouTube? One of the best ways is to create a “how to” video:
Just determine what your ideal customer wants to know, then create a video that meets their needs. Does it work? You bet. YouTube creator Graham Cochrane has amassed 51 million YouTube viewers by focusing on how-to content.
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Cochrane finds video ideas from comments on its social channels. If that doesn’t work, he asks his friends what video they want to make.
Cochrane says: “A funny thing happens when you ask people what they need and want and then go and do it for them – they think you can read their minds!” Bottom line: consistently create content that solves your ideal customer’s problem or meets their need. It’s a way to develop a community of loyal fans and get more views on YouTube.
Have you ever heard the saying, “Your best new customers are your old customers”? In other words, customer retention can be a powerful way to grow your business. The same goes for views on YouTube.
This is why one of the easiest ways to get more views on YouTube is to encourage your existing viewers to subscribe, as a subscription will increase the number of views of each new video you post. How to report audience?
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But don’t ask viewers to subscribe to your YouTube channel. Be sure to be reminded to turn off the notification bell after you click “Subscribe.”
This way, if the viewer has subscribed, they will be notified every time you upload a new video. Increasing your subscribers is key to getting more free views on YouTube, so encourage your viewers to sign up now!
According to YouTube statistics, “The top brands on YouTube create and promote twice as many playlists as the bottom 25%.”
Why do publications work so well? Auto Play. It takes effort to divert your attention from the videos you like while they’re playing. In fact, a cognitive bias called “loss aversion” is at work.
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Loss Avoidance The pain of losing something is twice as bad as the joy of getting the equivalent. For example, loss aversion suggests that people will work twice as hard to keep $100 as they would to earn $100. Autoplay uses loss aversion to change the situation.
“Do you want to watch another video enough to actively press play?” This is no longer a question. Now the question is, “Do you want to actively click to see enough to close?”. It’s subtle but powerful, and if your content is good, your audience will keep watching. Publications can also help improve search rankings because publication titles are another opportunity to target keywords.
The easiest way to create a YouTube playlist is to go to each video you want to add and click the “+” icon below the video.
You can then create a new publication or add to an existing publication. Create a playlist of your best content and start promoting it today to get more views on YouTube!
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Tabs and end screens are tools you can use to promote your videos to get more views on YouTube. You must first verify your YouTube account to access these features. To do this, click on your profile picture in the upper right corner and click on “Creator Studio”. Then click on the “Status and Features” tab:
On this page you can view and configure additional features for your YouTube channel. Now let’s take a closer look at the final screen and tab.
An end screen is a special box you place at the end of your video to wrap things up and highlight your call to action.
Cards are tools that can appear at any time in the video. You can set them to direct people to another video or playlist, or create a poll card, a great way to ask your audience what they want to see more of (remember tip #1?).
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To add end screens and tabs to your videos, go to Creator Studio, click “Video Manager,” then “Video.” Find the video you want to add to the end screen tab and click “Edit”. While on the video editor page, you can add end screens and tabs by clicking the menu items at the top of the page.
After all, screens and tabs are powerful tools, so use them to create calls to action in your YouTube videos.
Watermark allows you to get more subscribers and free views on YouTube by promoting your channel on all your videos. Basically, a watermark is an image that you can set to appear on all of your videos, and most brands use logos. When the viewer hovers over the watermark, they are prompted to sign in. So, choose the Shopify YouTube channel “Subscribe” watermark:
To transfer the watermark, you will need to re-authenticate your YouTube account. It’s important to note that you can’t choose which videos show watermarks – they’ll appear on all of your videos or none of them.
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Tip: Create a watermark that is square, transparent, and larger than 50 × 50 pixels. YouTube minimizes watermarks when displaying them
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