How To Promote Your Videos On Youtube – What happens next after publishing content on YouTube? If you create a lot of content on YouTube, it can be difficult for you to keep track of all the uploaded videos. There are ways in which you can ensure that the content you publish will be successful and reach your desired target audience.
There are various methods that people use to promote their content on YouTube, such as YouTube monetization, audience engagement, giveaways, etc. In this article, we will take a step-by-step look at how to promote uploaded videos on YouTube.
How To Promote Your Videos On Youtube
Headlines make the first impression for anyone watching your videos. If you have interesting video titles, people are more likely to watch your content. If you’re not sure what to do with titles, choose emojis or exclamation marks. They have a magical effect on those who visit the channel for the first time.
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To reach a large audience, you need to use the right thumbnails for your videos. Put a lot of effort into creating an attractive thumbnail. It can be the highlight of your vision, something unique or something bright.
Encourage your audience to respond to your content by liking, sharing, and commenting. It may sound like a cliché, but it is very effective when it comes to promoting your content. YouTube algorithms can determine if your content is recommended and share it so it can be recommended to other viewers.
This way viewers from other channels can be redirected to your content. In the process, you will get more followers and more viewers.
Did you know that you can encourage your followers to come back to view your uploads by interacting with their comments? You can do this by liking or replying to their comments. Heart melts when they get a congratulations type notification, you got one from someone (you).
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Work with other YouTubers. This way you can get their followers to see your content and vice versa. Collaborating with others also gives you ideas on how to improve your content.
Have you noticed that startups that collaborate also grow together? They say teamwork is powerful, and helping others is a step toward growing yourself.
Copying the link from your YouTube channel and pasting it on one of your social media platforms is one way to promote your content. Anyone who clicks on the link will be redirected to your channel and can interact with your content.
YouTube is an amazing institution, and you don’t need to be a jack of all trades. Choose something you are good at and do it until you reach your desired goal. Your audience always wants to watch or interact with something related to their interests.
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In fact, with 2 billion users logged into YouTube every month and over 500 hours of video uploads every minute (no, those aren’t typos), it seems almost impossible to go viral on popular video platform.
So before you start, growing your YouTube channel means you’ll be exposed to countless hours of videos shared by millions of content creators, many of whom have huge budgets. in marketing than yours.
Once you hit publish, the hard work begins. You need to get out there and promote your videos and your channel to reach the right audience, grow your followers and become a real YouTube success.
How To Promote Videos On Youtube: Video Promotion
Fortunately, there are many other ways to promote your YouTube videos and grow your audience without spending a fortune. By creating a compelling trailer or teaser, streamlining your videos, etc., you don’t need to rely on money to succeed on YouTube.
To help you get started, here are some tips we’ve gathered from the YouTube world for promoting your videos and channels both on and off the YouTube platform.
The Internet is a busy place. It’s hard for others to notice you exist – let alone engage with your content – if you’re not promoting it.
That’s right: According to Forbes, YouTube receives 3 billion searches per month, more than Bing, Yahoo, AOL and Ask.com combined.
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With YouTube videos from how to tie a tie to Taylor Swift’s latest music video, YouTube has become a hub for people to learn how to cook a new recipe or chat with their favorite YouTube star.
For young creators, this means that YouTube offers you a unique opportunity to share your content with a wide audience and interact with them on the channel they use all the time.
But by taking an active role in promoting your videos, you will increase your chances of reaching your target audience, attract their attention, and increase your number of subscribers.
Also, if you promote your videos and start getting them in the form of user engagement, you will eventually see the YouTube algorithm working in your favor. It might sound obvious – to promote your videos among millions of others – but in order for your target audience to find you, you have to start somewhere.
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Your video ads help drive users back to your website or landing pages where they can learn more about your product or service.
And once they are, you can encourage them to sign up for your mailing list – and ultimately become happy customers.
Enough about the advantages – let’s move on to the most interesting. Here’s how you can promote your videos and channel for free – on and off the YouTube platform.
Share your favorite things, communicate with your followers and grow your business with a free account.
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Before you start promoting your videos, it is very important to make sure that each video is polished to perfection. Of course, this includes making sure the video itself is high quality and well-made, but it’s just as important as making sure your videos are optimized for search.
Before we dive into the deep dark hole of YouTube SEO (for old timers), let’s take a quick refresher course on how YouTube (the business) works.
YouTube makes a lot of money from advertising. In fact, in 2021 alone, YouTube will generate a whopping $28.8 billion in ad revenue in the US alone. Because of this, YouTube’s algorithm is designed to match viewers with the videos they are most interested in, so they watch longer (and therefore more ads).
Therefore, as a creator, you need to understand the “why” behind people’s search queries (also known as search intent) when creating and promoting your videos. Understanding your “why” will help you create videos that not only resonate with your audience, but also rank high on YouTube.
Ways To Promote Your Youtube Videos
Consider keywords and phrases that your audience might use to search YouTube as they relate to your products or services – you’ll need these phrases in our next section…
A compelling headline isn’t just important for getting people to click on your video (known as click-through rate); it’s also important to optimize your videos to rank on YouTube.
For example, this video from Downshiftology has a great title for several reasons. Not only does the title include the keyword “bento box” at the beginning, but the title is catchy and lets users know what they can expect from watching this video.
The title also contains other keywords such as “back to school” and “healthy recipes”, two other popular keywords that significantly increase video search traffic.
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It’s not enough to have a clear video title – you need to have an optimized video description. A well-written video description can increase your ranking in YouTube search results for a targeted keyword.
Just like your title, including relevant information about your video content in your description is important to help your videos rank. The longer and therefore more detailed your description, the more information YouTube will have about your content and the more people will see it.
In addition, you can include links to your website, blog posts, landing pages, mailing lists, social channels, or even other relevant videos in the description, like this example from the channel of Yoga Le Adrienne’s YouTube:
Add a link to your YouTube description to direct viewers to relevant content. Image via Adrienne’s Yoga on YouTube
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He includes links to other videos in the video description if new yogis want to learn more about what the video covers. This encourages viewers to keep watching.
When you upload a video, you will see a “Tags” section below where you can add your description. Think of tags as keywords. Add the most descriptive tags to yours
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