How To Use Facebook As Marketing Tool


How To Use Facebook As Marketing Tool – Facebook is the most used social media platform with more than 2.5 billion active monthly users. 1.6 billion of the users visit Facebook daily, and the average Facebook user spends almost an hour on Facebook per day.

The 27 Facebook marketing tools listed in this article will help optimize your Facebook campaigns and take your results to the next level.

How To Use Facebook As Marketing Tool

Canva is an online design tool that allows you to create beautiful designs, including graphics for Facebook posts, videos and ads. With Canva’s easy-to-use drag-and-drop editor, you can design great graphics in seconds. And you can do all this without any previous design experience.

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I find Canva a powerful marketing tool for Facebook because you will find many ready-made templates for any type of graphics you need to use on your Facebook page.

You will find templates for Facebook posts, videos, ads and stories. You can choose any template and customize it according to your design style and brand guidelines.

The best part about Canva is that there are tons of free templates. Canva Pro will cost you $12 per month, which gives you access to premium templates and other features.

If you want to use the Facebook Messenger platform to reach your target audience and optimize your Facebook Messenger ads, there is no better platform than MobileMonkey.

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MobileMonkey is a Facebook Messenger marketing chatbot platform. It allows you to create powerful chatbots, engage with customers, segment your audience, grow your email list and track conversions.

The best part? You can start using MobileMonkey’s free chatbot builder and create a Messenger chatbot for your Facebook page in no time.

If Facebook Messenger is an integral part of your Facebook marketing strategy, MobileMonkey is an essential tool in your marketing toolbox.

The basic value of using MonkeyMonkey depends on the number of posts you need. Free plan sends 1000 credits per month. If you send more credits, unlock premium features and add more users, you need to upgrade your plan.

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Quuu Promote is an effective marketing tool that helps you promote blog posts through real social media users who have signed up for content recommendations on Quuu.

Once your blog has been reviewed and approved by Quuu’s content maintenance team, it will automatically be added to Quuu’s content recommendation list. Quuu users can then choose to share their post on Facebook and other social channels.

This is an incredibly effective way to increase engagement for your Facebook posts and drive tons of traffic to your website.

Quuu Promote costs $40 per post. Each promotion lasts 30 days. Quuu Promote is especially useful if you have regular posts on your blog, as you can choose to renew the promotion every month.

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Side note: If you want to learn more about promoting your blog posts with Quuu Promote, check out my Quuu Promote study and tutorial below:

SendinBlue is one of the best email marketing platforms on the market, ideal for startups, small businesses and professional bloggers. But it is much more than just an email marketing service. SendinBlue can also help with Facebook advertising.

From creative ad creation to setting ad parameters to tracking ad performance, SendinBlue makes it easy to create, manage and optimize your Facebook campaigns.

SendinBlue is one of the few email marketing services that offers a free plan. On the free plan, you can send 300 emails per day. However, to access the Facebook Ads features, you need to upgrade to the Premium plan which costs $66 per month.

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To display ads on Facebook, you must use Facebook’s native Ads Manager platform. Facebook Ads Manager allows you to create ads, set goals and budgets, and monitor the performance of your campaigns.

Facebook has added many new features to Ads Manager in recent months and the tool is constantly evolving in an effort to help meet the advertising goals of businesses of all sizes.

Facebook’s algorithm favors live content over any other type of content. As a result, you can achieve greater reach and engagement for your content by posting live videos.

The only problem? Live streaming isn’t for everyone. From the lack of control to the possibility of going off script, live streaming presents many challenges.

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Wouldn’t it be easier if you could easily stream pre-recorded content live? Fortunately, a tool like Onestream Live can help you do just that.

OneStream Live is a cloud-based tool that allows you to stream pre-recorded live videos to all major social media channels, including Facebook. You can even personalize your live wallpapers by adding watermarks, logos and custom thumbnails.

OneStream Live has a free plan that allows you to connect 1 social account and live stream up to 5 minutes of pre-recorded content. Paid plans start at $10 per month.

Note: To learn more about OneStream Live, you can watch my video review and OneStream Live demo below. This video provides a quick overview of the key features of OneStream Live. You will also learn the basics of live streaming pre-recorded videos. If you want an in-depth analysis, read the full OneStream Live review here.

Facebook Marketing Tool

If you want to get more engagement for your Facebook posts and ads, you need to write catchy titles and headlines. To that end, you can use Headline Analyzer, CoSchedule’s free tool, to analyze the effectiveness of your headlines and adjust them accordingly.

Just enter your text in the search box to analyze its structure, grammar and overall readability. Based on your headline score, the tool will make recommendations on how to improve your headline.

SocialBee is a social media management tool that allows you to schedule posts and monitor content on all major social media channels.

If you have a lot of “alternative content” on your blog, you can use SocialBee to repurpose your eternal Facebook posts. You can plan all your content in advance and even schedule posts on specific dates.

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SocialBee doesn’t offer a free plan, but it does offer a 14-day free trial for all its plans.

Side note: For a quick look at some of SocialBee’s key features, check out my SocialBee review and tutorial below:

InVideo is an online video editor that helps you create stunning videos in minutes. InVideo offers pre-made templates for all types of videos, from promotional videos to video ads to videos for Facebook and Instagram stories.

Since videos generate more engagement on Facebook than images, a video creation platform like InVideo can be really helpful in telling your brand story.

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InVideo offers a free plan where you can test InVideo’s full editing features and watermark up to 60 videos per month.

But if you want to access advanced features and premium templates, you need to upgrade to one of the paid plans.

Videos with subtitles are very popular on Facebook. Rocketium is a video creator that can help you create interactive text-based videos.

What makes Rocketium so great is the variety of pre-built video templates and video formats that you can customize and style however you want.

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Rocketium offers a free forever plan where you can make 3 videos per month. But the videos will be tagged and you will have limited access to templates and customization options. Paid plans start at $49 per month.

Mailchimp is more than just an email marketing service. You can also use it to fine-tune your Facebook ads. Mailchimp lets you use your data to create, buy and track Facebook ad results all in one place. You can also easily sync your email list with Facebook to run retargeting ads on Facebook.

If you own an e-commerce store, you can connect your store to Mailchimp and check the performance of your Facebook ads to see if they have a positive effect on your earnings.

You can run Facebook ads with Mailchimp even on the most basic plan, the free plan. On the free plan, you can send 12,000 emails per month to 2,000 subscribers.

Content Marketing Tools To Create, Promote, And Manage Like A Pro

Buffer is the perfect tool to grow your brand on Facebook. It is a social media planning tool that allows you to plan, schedule and post content on Facebook and other major social networks. With Buffer, you can tell your brand story more effectively on Facebook and increase engagement on your Facebook page.

With its simple user interface, powerful features and in-depth social analytics, Buffer is a must-have for Facebook marketers.

Buffer’s free plan allows you to schedule 10 posts per day across 3 social accounts. To unlock advanced features and schedule more posts, you need to upgrade to one of the paid plans.

PromotePublic, a social content management and sharing tool, is perfect for any marketer who wants to get content recommendations and ideas tailored to their industry and specific audience on Facebook. PromoRepublic is a social media planner, content organizer and graphic editor all in one.

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Promorepublic offers a plan for solopreneurs that costs $9 per month. This plan allows you to sync up to 3 social media accounts and includes access to a social media calendar and content recommendation library.

Side Note: Visit me to learn more about PromoRepublic’s main features

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