Kellogg Digital Marketing Certificate

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Take advantage of distance learning opportunities with these recommended courses: 8 Best Digital Marketing Courses in the US.

Kellogg Digital Marketing Certificate

The digital marketing industry is growing rapidly worldwide. This is especially true during the COVID-19 pandemic, as more people are working, studying and shopping from home. In fact, it is projected to grow from $640 billion by 2027 to $322.5 billion in 2020. What’s more, 27 percent of this fast-growing market is in the United States alone. If you are looking for a new career that almost guarantees employment for the next few years, digital marketing is a great option.

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There are many skills and tools to be aware of to be successful in digital marketing. If you go this route, it is recommended that you enroll in an appropriate training program and become certified. With all the online education options available today, choosing the right program can be overwhelming. To help you decide which program is right for you, we’ve compiled a list of the best digital marketing courses in the US.

Based on the research findings above, here are the eight best digital marketing courses in the US:

In SimpleLearn’s digital marketing graduate program, in partnership with Purdue University and an initiative with Facebook, students will learn everything they need to know about SEO, SEM, social media and content marketing, web analytics, various aspects of digital marketing. More through a mix of instructor-led live classes, online self-study and real-world projects. Students can take masterclasses from top Purdue professors and Facebook industry experts, work on Harvard Business Publishing case studies, and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program.

Hands-on Learning: Over 200 hours of live interactive learning; Capstone projects in five domains; 14+ real-world projects from Yahoo!, TripAdvisor, Mastercard and more; Harvard Business Case Studies; Purdue and Facebook Masterclasses; Aligned with five major digital marketing certifications: Google Ads & Analytics, Facebook Blueprint, Hootsuite, and HubSpot.

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Students enrolled in Simplelearn’s Digital Marketing Specialist Masters program learn the fundamentals of digital marketing, including social media marketing, paid advertising, SEO, analytics, email marketing, conversion optimization and more. Students also work on Harvard Business Publishing case studies to solve real-world problems. The program is designed according to the Facebook Blueprint, Google Analytics and Ads, OMCP®, Hootsuite and HubSpot certifications.

Coursera’s Digital Marketing specialization is divided into six different courses designed to explore different aspects of the emerging digital marketing industry. They explore the latest developments in technology, including 3D printing, and how these new concepts relate to digital marketing.

Program Acceptance: Credit toward a degree in the online Master of Business Administration (iMBA) program at the University of Illinois at Urbana-Champaign; Individual certificates for practical projects

Created in collaboration with the Digital Marketing Institute, the AMA’s Digital Marketing Program covers key digital marketing concepts, including content marketing, display and video advertising, and SEO. Students enrolled in this program have access to 30 hours of self-paced learning. Upon completion, students can find a local testing center to receive their dual certification.

Excellent Digital Marketing Courses That You Should Consider

With Lynda.com, digital marketers can choose from 1,087 relevant courses and 21,687 video tutorials. These courses and videos allow students to explore specific areas of digital marketing that interest them or focus on general digital marketing training. A monthly subscription to the platform gives students the ability to stack multiple courses and programs, providing a complete and well-rounded training experience.

Cornell University offers an intensive digital marketing program that can be completed in two months. The program consists of four separate courses. Small classes ensure personalized instruction. It is a perfect solution for marketing directors, product managers, entrepreneurs or current marketing managers who want to learn more about digital marketing.

In partnership with Columbia University, this emeritus digital marketing program consists of 14 immersive modules. The program includes 120 video lectures, five discussions and other learning tools and materials. Students can participate in a live Q&A with industry expert David Rogers, professor of executive education at Columbia Business School.

If you are interested in digital marketing data and analytics, this program is perfect for you. The program explores data, automation, analytics and artificial intelligence (AI) and how these different things come together to play a key role in digital marketing strategies.

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Knowing more about the various digital marketing courses available will help you make a more informed decision before enrolling. Whether you’re new to digital marketing or looking to expand your skill set and advance your career, enrolling in any of the programs listed in this guide can ensure you receive high-quality training.

Career Sports – An initiative aimed at providing important career guidance to working professionals. Our goal is to create a logical career path for every professional with appropriate milestones and clearly defined end goals.

Your privacy means the world to us. We only share your personal information if you give us your express permission to do so and we confirm that we have your permission in each case. Learn more by viewing our privacy policy. Agree, our participants tell us that this program helps them share a common language with colleagues and increase influence.

The advantage of studying with a friend is that you answer each other and have a meaningful discussion about what you are learning.

Notable Digital Marketing Courses Of 2021 (part 1)

Based on the information you provide, your team can get exclusive discounts on Digital Marketing Strategies: Data, Automation, AI & Analytics from 6th December 2022.

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The proliferation of new technologies such as mobile phones, cloud computing and artificial intelligence (AI) have changed consumer behavior and disrupted the market for both B2B and B2C markets. As a result, our marketing methods must also evolve. Digital Marketing Strategies: Data, Automation, AI and Analytics There is much more to marketing through digital channels.

More than a third of marketers express concern about challenges such as increasing channel efficiency (38%), audience segmentation and targeting (32%) and scaling programs, content and personalization (31%).

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In this program, business leaders, managers and marketing professionals will learn how modern marketing is driven by data, measured by automation and optimized by analytics.

To master modern marketing, you develop strategies to support better business decisions and gain the skills to identify when, where and why customers choose your product or service. At the end of the program, you will be able to:

Business managers and leaders involved in innovation and growth as well as experienced marketing professionals gain a practical view of modern marketing practice from an organizational perspective. If your role involves attracting and retaining customers or delivering products and services, there’s something useful about this program.

If you are responsible for managing a marketing team, this program will be especially suitable because it takes a very strategic approach.

Upcoming Workshops & Training

Participants come from sectors such as retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing and more.

Go beyond traditional marketing methods to learn how leading brands are using cutting-edge AI, automation and customer journey mapping to drive better decisions and increase efficiency.

Find out where your customers are in their relationship with your brand and learn to create new ways to engage them.

Explore the end-to-end process of planning and executing a digital campaign and learn how marketing automation software can optimize the effectiveness of your marketing strategy.

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Learn about software applications that can save time and increase productivity while effectively engaging customers and managing relationships.

Applied Learning Option: We put this theory into practice. During this program, you will work on the Marketing Transformation Challenge. You will identify a business challenge that you want to solve with a marketing solution. Ideally this is a solution that you can apply to real-life situations, making the exercise practical.

Using a customer journey map, learn how AT&T was able to overcome customers’ uncomfortable feelings of technological overload when entering a store and turn it into a positive, personalized in-store experience.

Explore how FedEx uses Pinterest boards to humanize their business by showcasing the stories of the people who deliver packages.

Why Mba In Marketing? Discover Mba Marketing Syllabus, Fees, And Salary

Explore the creation of brand narrative through the lens of Google India’s “Reunion” ad, with nearly 15 million views to date.

Learn how P&G tackled dentists’ 3 biggest pain points by creating a website that provides continuing education, the latest dental research and practice management tools instead of sending salespeople to their offices.

See how Whole Foods is using artificial intelligence (AI) to gain consumer insights and deeper understanding of product choices.

Explore how The Honest Company implemented and perfected A/B testing

A Quick Guide To Career In Digital Marketing

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