Learn Digital Marketing Course Online – When developing a small business marketing strategy, you’ll need a range of skills, including content creation, advertising budget management, and graphic design.
But marketing best practices are constantly evolving — for example, the growing demand for personalized emails or the rise of video content. TikTok in particular has changed the way products are sold, becoming the most visited platform in 2021. To be aware of all this, you need to develop skills from time to time.
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Fortunately, you don’t have to break the bank to get a world-class education in digital marketing best practices. We’ve compiled lists of the best (free) marketing courses in email, social media, SEO, paid search, analytics, and graphic design. They’re even broken down by skill, so you can become a salesperson in no time.
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Let’s start with some marketing courses to understand the basic skills that small business owners or marketing professionals need. These courses provide an overview of digital marketing, including topics such as Google Advertising and email marketing best practices.
This 26-module course is designed for anyone who wants to learn the fundamentals of marketing, including building an online presence, finding an audience and using digital advertising to increase sales. It’s taught by Google trainers and uses real-world examples of successful marketing strategies.
You can access free Google tools like Google My Business, Google Ads, and Google Analytics. If you pass the final exam, you will receive a certificate that you can post on your LinkedIn profile or continue to demonstrate your marketing skills.
If you want to use Google Ads but don’t know where to start, these tutorials are for you.
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Google is now offering six free tutorials — each with a test option — to learn about different advertising tools. For example, if you know you want customers to find your business through your ad on the Google homepage, then you’ll want to take a lesson on Google Search Ads.
In addition, each course has an optional certification exam. If it passes, you can add your credentials to your LinkedIn profile and continue.
This video series is perfect for those who want to learn the basics of internet marketing in their spare time. You can watch all seven videos at your leisure with no registration required.
While not a traditional social media “course” (it’s a series of YouTube videos), the week of webinars covers everything from content curation to social media analysis to getting your content featured in the Facebook News Feed.
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When Facebook changed its name to Meta, it launched professional development courses to help small business owners learn marketing best practices.
Meta offers more than a dozen tutorials related to understanding your audience and telling your story online.
After successfully completing the first level, you can choose from eight different certification exams to demonstrate your business skills. If you pass, you can put the certificate on your resume or LinkedIn profile.
PPC University is a completely free online learning resource created by WordStream to help marketers and business owners build their PPC and digital marketing skills.
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Presented in three lesson plans, the format offers lessons for advanced users, with additional social advertising modules available.
You’ll also have access to several webinars and white papers to sharpen your digital marketing skills, and best of all, they’re all mobile-friendly, so you can read them on the go, whenever you have the time. .
This course is ideal for social media managers and marketers looking to put some “science” behind their marketing techniques.
This free online business course, taught by Penn professor and best-selling author Jonah Berger, helps you unravel the mystery of why certain ideas and products work and catch on, while others don’t.
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You start by understanding why things work and how to create viral content online with these lessons. Then you go on to spread your new idea through social media and other digital marketing channels.
Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for you on the go, this highly strategic 25-minute course covers the fundamentals of email marketing you probably already know.
By the end of this email marketing course, you’ll have a better understanding of how to create email marketing campaigns and how to optimize your strategy to increase business revenue.
The course is part of a paid subscription, but Skillshare is offering one month of the course free to all new registrants, so you can take the course before your free trial ends. .
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This marketing course is ideal for marketers who want to understand the state of the market today and how to use new strategies to attract customers. For those who want to continue their education, this course is part of the University of Illinois’ Digital Marketing Specialization and Larger MBA Program.
Marketing in a Digital World is one of the most popular free marketing courses on Coursera, with over 500,000 students enrolled to date and an approval rating of 98%. Taught by University of Illinois professors, the course focuses on transforming marketing strategies and tactics for a digital-first world, specifically how technology can empower marketing.
HubSpot’s Inbound Marketing Certification is perfect for anyone who wants to learn the fundamentals of inbound marketing. The certification includes 6 different lessons and 2 hours of training material in video and text format.
You’ll learn the basics of inbound marketing or create valuable content that resonates with your customers. This course will teach you how to grow your business using the Flywheel model and develop buyer personas. Plus, after completing the course and test, you’ll be HubSpot Certified!
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There are approximately 3.96 billion social media users across all platforms. 65% of customers buy through social networks. Follow social media best practices with these free tutorials. This is the best way to grow your audience and leads quickly.
This webinar is for anyone who wants to create a simple social media strategy on any platform, whether it’s Instagram, Facebook, TikTok, or Twitter.
This is Skillshare’s first class on social media marketing strategy! This easy 45-minute course will help you develop a powerful social media strategy to connect with your audience and increase sales.
Bonus: Register for this course and get two months of free Skillshare – no obligation: www.skl.sh/
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This introductory course is ideal for anyone looking to take advantage of paid social advertising. By the end, you’ll be ready to launch your first social media campaign and connect with customers, turn insights into action, and impact long-term business success.
This course covers everything marketers and small businesses need to know to be successful in social media advertising.
Like most Skillshare courses, this course is part of a paid subscription. Fortunately, Skillshare offers a one-month free trial to all new signups.
Meta designed this course specifically for beginners who want to create a content strategy for Instagram. This tutorial is useful for users who are new to Instagram and want to learn about its many features such as Instagram Stories, Reels, and Live.
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Meta uses real-life examples to teach students how to create branded content. They also provide an interesting article writing template, so you can be sure you are using keywords, hashtags, and location tags.
“What is Social?” is a free open online course (MOOC) for business owners, executives, and marketing professionals who want to improve their skills to enhance their social media strategy using effective and proven methods. In short, it’s a really cool social media-driven introduction.
The fun part of this hands-on course is that not only will you hear how to use social media to boost your professional presence, you’ll do it yourself! “What is Social?” The first of six specialized courses offered by Northwestern University. Remember, this course is free – the full track is part of a paid course.
Whether you’re new to social media or a seasoned veteran, this course covers social media monitoring that is accessible to people of all skill levels.
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This free social media course shows you how to track your audience and customers online with detailed, real-world tracking examples. It also gives you an overview of different social media monitoring tools and strategies on how to apply what you’ve learned.
Social Business is for business owners, marketers, and social media managers looking to connect social media with business growth goals. In other words, they intend to remove real measurable value from their social media strategy.
This course does not focus on creating content, but on style
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