Marketing Campaign Ideas For Small Business – Internet marketing is very important to your success as a small business owner. In this article, we’ll share some of the best small business marketing ideas and give you tips on how to implement them right away.
If you want your business to succeed online, you need to focus on marketing by advertising, promoting and selling your products and services.
Marketing Campaign Ideas For Small Business
This is because if people don’t know your business exists, how can you expect them to come to your website to subscribe to your email list or buy something from your e-commerce store?
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Now that you know why online marketing is important to your success, let’s take a look at some great online marketing ideas for small businesses.
You probably already know that every business website should have an email list and run regular email marketing campaigns to promote their services and products. Well, having a large email list doesn’t have to be complicated or time consuming.
This is especially true if you use the best email marketing services on the market like Constant Contact or SendinBlue.
It makes it really easy to create subscription forms using Mailchimp, AWeber, Drip, Campaign Monitor, Constant Contact, MailerLite, GetResponse and more.
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Not to mention, you can easily add a subscription checkbox to any WordPress form to build your email list and continue to sell your products and services to people who are interested in what you have to offer.
85% trust online reviews written by other customers as much as recommendations from personal contacts.
By adding testimonials to your website, you’re not only adding additional social proof to your website by validating what you have for sale, but you’re also helping potential buyers make better decisions because they believe in what you’re selling. what your satisfied customers say.
OptinMonster is great at featuring testimonials on their website. In fact, they have a dedicated testimonials page:
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Another great way to build trust and encourage people to become customers is to display reviews on your site, as many popular e-commerce sites do.
Use your positive feedback to increase conversions and sales by harnessing the power of social proof.
It may seem obvious, but one of the best ways to promote your brand is to consistently post valuable, informative and interesting content on your website.
In fact, if your content is good, your blog can become the backbone of all your marketing efforts. And the best part? Starting a WordPress blog is relatively cheap and easy.
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Are you among the 51% of marketers who say they don’t have enough time to blog content on a regular basis?
Good! By using the post submission plugin, you can let other people do the work for you by allowing visitors to post blog posts directly to your site.
For help, check out our tutorial on how to allow users to post blogs on your WordPress site.
When you publish a new post, don’t forget to promote it. You’ll want to sell that content multiple times to get the most impressions.
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Using PushEngage it’s very easy to send push notifications to your subscribers every time a new post appears on your site. Push notifications are a great way to keep your viewers coming back for new content.
Organizing contests is one of the best ways to create customer awareness and promote your company’s name.
All you have to do is spend time managing and awarding the contest. From there you let others sell your business for you. Here’s an example of using the Giveaway RafflePress plugin, which we recommend.
If you’re looking for an easy way to host a contest on your site, check out our form template gallery, which are just contest entry form templates.
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Customize the form to look the way you want people to enter your contest right away. All entries can be sent to your corporate email address or stored in the WordPress database.
Working with a big brand or influencer costs you a lot of money. And while their reach and commitment are great, if you’re running a small business on a shoestring budget, they may not be an option for you.
But don’t worry, there are inexpensive ways to promote your brand in your industry. All you have to do is make friendly networking.
For example, ask the visitor to post on an influential page that you know has high traffic and a similar audience.
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It takes nothing but time, you will be able to link back to your website which will drive traffic to your website and you can push your product directly in the blog post itself. And by trying to keep the relationship alive, you can always do the same favor for other small businesses.
If you need help promoting your visitors’ ability to post on your site, check out this helpful article on how to get more posts from visitors to your site.
Your time is valuable, so if you aren’t already, now is the time to automate. These days, you can do more than just set up a drip campaign with your email marketing provider to automate your email marketing strategy.
With the Zapier plugin, you can connect more than 5,000 web apps to forms, so you can automatically do things like:
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Additionally, it integrates directly with Google Sheets, so you can save contact form data into a spreadsheet without using a merge software service.
Lead magnets are what you offer your website visitors in exchange for their email, and you should definitely be using them.
Additionally, lead magnets are not only easy to make, but they can be fun. You can easily turn your most successful blog posts into lead magnets that convince people to subscribe to your email list.
Just make sure your lead magnet is very valuable to the user and worth giving up their email address. Here are more examples of amazing lead magnets that get more subscribers.
Email Campaign Concept Icon. Small Business Advertisement. Online Communication With Customers Marketing Abstract Idea Thin Line Illustration. Vector Isolated Outline Color Drawing. Editable Stroke 4841731 Vector Art At Vecteezy
Private Facebook groups are a great way to find and connect with a community of other small business marketing leaders and experts.
Depending on the group you join, you can get extra help for free and even win prizes. For example, the VIP Circle group is an exclusive Facebook group for users only. Not only can you get help with the basics from Aadhaar and other members, but you can also participate in contests to win cool stuff.
If you want to use Facebook to grow your business, you’ll love our article on using the ManyChat chatbot with WordPress.
Savvy business owners who worked hard to get guest posts on popular blogs are now using their time to get something else—podcast interviews.
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Talking about your site and yourself in your podcast is a fantastic way to reach a larger audience.
Or, consider starting your own podcast. Check out our post on the best WordPress podcast plugins to get started.
With all the pieces needed to run a small business, it’s easy to lose track of things. A great little marketing idea to consider is to find a website theme based on your business niche.
You can check out this amazing list of topics for many types of small businesses, including:
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There are many great things about the industry in which your business operates. One is that it makes it easy to set up your website and get targeted leads from the people you want to connect with.
You can take information from already created great blog posts and create something in a visual format. It helps to engage your website visitors and provide them with useful information in an easy to understand way.
Using an email marketing service to send customer satisfaction surveys is a great way to get to know your customers and promote your business. This is a great way to remind people that you exist and invite them back to your site.
You can do this quickly and easily by including the Polls and Surveys plugin in the program. Beautiful surveys and polls are easy to create, and you can try conversational marketing by enabling the popular chat form plugin and creating a chat contact form.
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And you got it! Now you have some incredibly effective small business marketing ideas that you can start using on your website.
The perfect plugin to grow your business as you can use it for any purpose. See this article on using online contracts with signatures.
And if you want to make sure your marketing plan is working, check out this article on the email marketing metrics most important to your success. Start your free trial and enjoy 3 months for $1/month after signing up.
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