Marketing Your Small Business Online

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Marketing Your Small Business Online – Online marketing is very important to your success as a small business owner. So, in this article, we’re going to share the best small business marketing ideas and give you tips on how to implement them right away.

If you want your business to be successful online, you need to focus on marketing to advertise, promote and sell your products and services.

Marketing Your Small Business Online

This is because if people don’t know your business exists, how can you expect them to visit your website, join your email list, or buy something from your e-commerce store?

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So now that you know why online marketing is key to success, let’s take a look at some great online marketing ideas for small businesses.

You probably already know that every business website should have an email list and run regular email marketing campaigns to promote their services and products. Well, building a large email list doesn’t have to be complicated or time consuming.

This is especially true if you use one of the best email marketing services on the market, such as Constant Contact or Sendinblue.

Makes it super easy to create subscription forms with Mailchimp, AWeber, Drip, Campaign Monitor, Constant Contact, MailerLite, GetResponse and more.

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Not to mention, you can easily add an opt-in checkbox to any of your WordPress forms to build your email list and continue to promote your products and services to people who are interested in what you have to offer. offer

85% of people trust online reviews written by other consumers over recommendations from personal contacts.

So, by adding testimonials to your site, you are not only adding extra social proof to your site that supports the products you offer, but also helping potential customers make better decisions because they are more likely to trust what they are satisfied with. . customers say.

OptinMonster does a great job of displaying recommendations on your site. They actually have a dedicated testimonials page:

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Another great way to build trust and encourage people to become customers is to display reviews on your site, as many popular e-commerce sites do.

Use collected positive reviews to increase conversions and sales by harnessing the power of social proof.

It may seem obvious, but one of the best ways to market your brand is to consistently post valuable, informative, and entertaining content on your website.

In fact, if the content is good, your blog can become the foundation of all your marketing efforts. And the best part? Starting a WordPress blog is relatively cheap and easy to do.

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Are you one of the 51% of marketers who say they simply don’t have enough time to post blog content regularly?

That’s good! By using the Submit Posts plugin, you can let others do the work for you to have visitors post blog posts directly on your site for others to read.

If you need help with this, check out our guide on how to allow users to submit blog posts on your WordPress site.

When you publish a new post, don’t forget to promote it. This content will be re-marketed for maximum views.

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PushEngage is super easy to use and you can send a browser notification to your subscribers every time a new post appears on your site. Push notifications are a great way to keep your audience coming back for new content.

Running a contest is one of the best ways to increase consumer awareness and get your business name out there.

All you have to do is take the time to enter the contest and claim the prizes. From there, you can allow others to sell your business. Here’s an example using the RafflePress gift pack, which we highly recommend.

If you’re looking for an easy way to create a contest on your website, check out our form template gallery, which happens to include a contest form template.

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Just customize the form to look how you want it, so people can enter the contest right away. All posts can be sent to your company email address or stored in the WordPress database.

Working with a big brand or influencer can cost a lot of money. And while their reach and commitment can be amazing, it might not be an option for you if you’re a small business with a tight budget.

But don’t worry, there are cheaper ways to market your brand in the industry. All you have to do is a little friendly networking.

For example, ask to be a guest on an influential website that you know has high traffic and a similar audience.

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It costs you nothing, it just costs you time, a link to your site that drives traffic to your site, and you may even be able to squeeze a product into the blog post itself. And to maintain a relationship, you can always offer the same benefit to other small businesses.

If you need help promoting guest posting opportunities on your site, check out this helpful article on how to get more guest posts on your site.

Your time is precious, so if you don’t have it already, it’s time to automate it. Today, you can do much more than set up a drip campaign with your email marketing provider to automate your email marketing strategy.

With the Zapier add-on, you can connect over 5,000 web apps to your forms automatically:

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Plus, it integrates directly with Google Sheets, so you can store contact form data in a spreadsheet without a contact service.

A lead magnet is something you offer your website visitors for free in exchange for their email address, and for everyone to use it.

Also, lead magnets are not only easy to make, they can be fun. You can easily repurpose your most successful blog posts into a lead magnet that will convince people to sign up for your email list.

Just make sure the lead magnet is very valuable to the user and worth giving up their email address. Here are more examples of great lead magnets that will increase your subscribers.

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Private​​​​​​Facebook groups are a great way to find and connect with a community of marketers and small business experts.

And depending on the group you join, you can get extra free help or even win prizes. For example, VIP Circle Group is an exclusive Facebook group for users only. Not only can you get help with basic questions from support and other members, but you can also participate in giveaways to win cool stuff.

If you are interested in using Facebook to grow your business, you may like our article on using the ManyChat chatbot with WordPress.

Seasoned business owners who have worked hard to get guest posts on popular blogs are now spending their time getting something else – interviews on podcasts.

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Talking about your website and yourself on a podcast is a great way to reach a larger audience.

Or consider starting your own podcast. Check out our post on the best WordPress podcast plugins to get started.

With all the moving parts involved in running your small business, it’s easy to overlook some things. A good marketing idea to consider is to look for a website theme that is based on your business niche.

You can check out these lists of great topics for tons of different small businesses, including:

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And there are many great things about using a theme that fits the industry of your business. One is that it makes it much easier to create a website and get targeted leads from the people you want to hear from.

You can take information from great blog posts you’ve already created and turn something into a visual format. This helps engage your website visitors and provides them with useful information in an easily digestible manner.

Using an email marketing service to send out a customer satisfaction survey is a great way to get to know your customers and promote your business. This is a great way to remind people of your existence and bring them back to your site.

You can do this quickly and easily by turning on the Survey and Polls plugin in . It’s easy to create beautiful surveys and polls, and you can also try using conversational marketing by activating the popular conversational forms plugin and creating a conversational contact form.

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And there you go! Now there are some incredibly effective small business marketing ideas that you can start using on your website today.

Is the ideal plugin to advance your business because you can use it for any purpose. See this article on creating online contracts with signatures.

And if you want to make sure your marketing plan works, be sure to check out this article on the email marketing metrics that are most important to success. No marketing plan is the same among small businesses. You should know that

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