Promote Youtube Video On Google Ads – This is the fifth post in the Google Ads series. Earlier in this series, we covered various topics related to Google AdWords advertising:
Google Ads video ads allow you to show video ads in YouTube search results or before, during and after videos on YouTube and the Google Display Network.
Promote Youtube Video On Google Ads
The first step in creating a video ad is the same as creating a text ad. Go to the Campaigns tab and select New Campaign.
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In Google Ads, you can create compelling video campaigns with a variety of video ad formats to engage customers in different ways on YouTube and video partner sites.
Skippable in-stream video ads are a new format for reaching and targeting live audiences on YouTube with video-based content.
Use this format when you want your video ad to appear before, during, or after other videos on the Display Network on YouTube and video partner sites.
You can choose goals such as: leads, website traffic, brand awareness, and gain product and brand consideration, with campaigns created without goals.
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The point of a skippable video ad is that viewers don’t have the option to skip your video. You can promote your video content on YouTube and other Google video partners to get the whole message across. Choose brand awareness and achieve as goals.
Use this format to reach people in moments of discovery as they search YouTube or watch related videos and videos on YouTube and web and mobile home pages. Choose the product and brand for your purpose.
Bumper ads are a short video ad format that allows you to reach more customers and increase your brand awareness by using short, easy-to-remember messages. Your video must be 6 seconds or less.
Choose brand awareness and achieve as goals. Then select Standard Awareness – Reach, Impressions and Views for the campaign subtype.
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Outdoor ads are mobile-only video ads (phones and tablets) that play on partner websites and apps. For Goals, select Brand Awareness and Reach, then select Outstream under the Campaign subtype.
To increase the brand awareness of your new product or service to a large audience in no time, you can use masthead ads. This format automatically plays videos for up to 30 seconds without audio on desktop, full-length on mobile devices, on the main YouTube channel.
After selecting a goal, you will be asked to select a campaign subtype. Choose a subtype based on your goals and video ad format.
There are two types: daily and total campaigns. Choose an on-demand budget and enter your campaign’s daily or total budget amount.
Promote Your Youtube Video Using Google Ads By Master_a16
If you choose a daily budget, you should choose a shipping method: standard or expedited. The standard method allows you to spend your budget evenly over time, while the expedited method allows you to spend your budget more quickly.
If you select a total budget type for the campaign, you must select a start and end date for your campaign.
As you can see, by selecting a few options, you can show your videos in YouTube search results, YouTube videos, and viewing networks.
You can target audiences based on location. By selecting a location, your ad will only appear in that particular location.
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Content exclusion helps you filter out potentially negative or sensitive videos that could negatively impact your brand or message.
In the devices tab, you can select devices such as phones, tablets, computers, and TV screens. Select the devices on which you want to show video ads based on the operating system, device model and network.
Next is the announcement schedule. Choose the time you want to run your video ad. Likewise, if you only want to run it on certain days of the week, you can too.
Choose your target demographic from gender, age, parental status and family income. Select the specific visitors you want your video ad to appear on.
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You can select audiences by affinity group, market and lifestyle group, and remarketing group. Affinity groups allow you to be very specific about the audience you are looking for. You can also mix groups.
Add related keywords to your video ad. Keywords are words or phrases used to match your ad with the terms people are looking for.
The topic determines which videos your ad will appear on. Plus, topics are a great way to target your product or service to a more relevant audience.
Placement determines where you want your ad to appear. In the meantime, if there’s a specific YouTube channel or video you’d like to advertise ahead of time, post it here!
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This step requires an active YouTube account with video content in it. If you don’t have YouTube videos, you’ll need to create a Google account and upload your videos.
Add the amount you want to pay when someone views your video ad. Then click “Create campaign” and that’s it.
That’s it, you are now ready to run your video ad. Finally, after Google’s approval, your video ad is served.
Video ads have more benefits and are worth a lot of time and effort. The future of video advertising is bright. Furthermore, the audience is large, the competition is less, because many marketers are slow to adopt online video campaigns.
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This is a great opportunity for marketers looking to invest in video content. Plus, if you’re already using Google Ads, it’s very easy to get video ad campaigns to work.
Nick is a digital marketing specialist at BMA. He loves helping people by providing tips and tricks that make everyday life easier. Reading new articles and learning innovative things is his hobby. Aside from that, he likes to take on tough challenges in SEO, PPC, and website design.
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Do you want to get more views for your YouTube videos? In this video, you’ll learn how to set up a Google Ads video campaign with YouTube videos to increase YouTube channel growth and attract more viewers to your funnel at a lower cost.
Step 6: The video ad campaign settings will appear and you will need to enter all the details; Budget, date, offer, target audience, etc.
Step 7: The tab that says “Create your video ad” where you copy and paste the URL of your YouTube video
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This is our quick and easy step-by-step guide on how to create and optimize Google Ads on YouTube. Using this tool essentially gives you and your business free YouTube branding even if viewers skip the ad. We recommend that you use the Google Ads tool for your YouTube videos.
I hope you enjoyed this blog post and thank you very much for being here with me. And I hope to see you again.
If you are not yet subscribed to our YouTube channel, please do so, we upload videos regularly and you can also press the doorbell button. So you will be the first to know when we upload something new. Do you want more people to see your videos in YouTube search? Wondering how YouTube ads can show your videos alongside related content? More than 1.9 billion signed in users visit YouTube every month for entertainment, inspiration and learning new skills. The Sandvine report found that the platform generates 35% of all global mobile traffic. Undoubtedly, the opportunity to increase brand awareness on YouTube is enormous. YouTube launched video discovery ads in June 2016 to allow users to discover branded content while searching and viewing videos on the platform. Note that these ads also appear on Gmail’s Social and Promotions tabs, as well as the Google Discover channel. You can’t give up on any network. Here are some ways to use YouTube TrueView discovery ads:
Use this format to promote your discovery videos and display them in YouTube search results, along with YouTube-related videos, on the YouTube home page, as an overlay on the YouTube watch page, and on video partner sites and apps.
I Will Do Youtube Advertising, Video Promotion, And Ads Campaign Setup With Google Ads
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