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The Best Email Marketing App For Shopify
Email marketing continues to deliver incredible results for businesses across the spectrum—e-commerce, in particular—despite strong claims about its end. It’s no surprise that the email marketing software space is getting more competitive by the day.
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As a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers and an opportunity to increase your marketing automation efforts.
While SEO and social media have their place, email marketing tools ensure you’re not at the mercy of a single platform or update.
Given the amazing benefits of email marketing, there is no shortage of email marketing services to choose from. But knowing which email marketing platform is right for you can definitely be a challenge.
In this guide, we’ll cover the best email marketing software for marketing automation and highlight what makes each email marketing software special.
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Whether you’re just starting out or dreaming of your next big campaign, this email marketing guide will give you ideas and insights to help your business grow.
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When it comes to choosing the best email marketing software, the truth is that email marketing services are not always the same. While every email marketing service is slightly different, most offer the same basic features across the board.
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This makes choosing the right email marketing software more difficult. Even those with years of experience in email marketing services can struggle to find the perfect email marketing tool for them.
For example, if you want to run advanced email marketing campaigns with more customization, some options are better than others. If you want simplicity over complex technical features, that’s also important.
While most email marketing platforms have similar features, there are one or two features that make the difference you really need for your business.
Just because a service is one of the most popular email marketing services doesn’t mean it’s right for you.
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As you’ll see below, each solution approaches these functions a little differently – how they do it may drive your final decision.
Fortunately, the email marketing tools we cover below are flexible and suitable for a variety of needs, many of which offer free versions or trials, allowing you to taste the value of each.
We look at the following criteria to help you evaluate your options and make the best choice, including App Store ranking where applicable.
Email is an easy-to-use email solution that helps you connect with subscribers and build long-term customer relationships. Its clean, minimalist app takes the hassle out of apps like MailChimp or GetResponse and is perfect for marketers who want powerful email functionality with minimal effort.
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With Email, you get 10,000 free emails every month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments and you have access to all features.
Sendinblue is an email marketing service aimed at small and medium-sized businesses. Simplifying redundant tasks with powerful CRM and automation capabilities, it’s a popular all-in-one marketing automation tool for stores.
Key features include a library of templates that you can use to create beautiful email newsletters that attract subscribers. It allows you to quickly create subscription forms and offers pre-built automation flows for welcome sequences, abandoned cart emails and more.
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Sendinblue also offers powerful features for merchants. For example, you can link your customer list and purchase data to your Sendinblue account. With this information, you can segment and target groups based on customer purchase history and other details.
With the plugin you can reach customers through multiple channels such as SMS, which is commonly used by companies for order confirmation and shipping.
ActiveCampaign is an incredibly popular email marketing service used by over 145,000 businesses worldwide. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.
Once you integrate ActiveCampaign, you can access a library of over 500 pre-built automations to launch campaigns like cart abandonment emails or welcome lines, or design a landing page in minutes. ActiveCampaign has over 850 pre-built integrations so you can connect all your business tools.
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ActiveCampaign draws directly from your data to send personalized emails that drive sales. Use one of ActiveCampaigns 125 email templates and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform offers marketers SMS marketing capabilities, as well as integrations with Google Analytics and Facebook audiences. With so many customizations available, it’s no surprise that they make the list of the best email marketing software on the market today.
You can get started with ActiveCampaign today with a free 14-day trial. If you want, you can upgrade to the Lite plan starting at $9 per month.
Privy is the leading sales and email marketing app on the App Store. It is used by more than 400,000 merchants in 180 countries and has generated more than $4 billion in sales.
Privy pushes the boundaries of what email marketing tools can do. Their product suite includes automation tools for email marketing, as well as conversions and SMS.
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With Privy, you get access to intent-based pop-ups and banners, spin-to-win wheels, and built-in email collection forms. All furniture is friendly and customizable without code.
Private is free for 100 contacts with unlimited popups, dozens of targeting rules and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
MailerLite is a user-friendly email marketing platform. This allows you to send emails that your customers can’t help but click on. It’s not easy to use, but it offers automation and professional-class integrations for fast-growing e-commerce businesses.
MailerLite also offers award-winning 24/7 support with real people. You never wait for an email response when trying to create a campaign.
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The best part; MailerLite is free to use. If you’re on a budget and completely new to email marketing, MailerLite is a great choice for you.
Clavio is one of the few email marketing services designed specifically for e-commerce. It’s the leading platform in the ecosystem, with more than 50,000 stores using Klaviyo to send personalized emails, SMS messages, sign-up forms and more.
As a leading e-commerce email provider, Clavio also supports paid social media campaigns. You can quickly sync data to create lookalike audiences for Facebook and Instagram ads to find the most relevant customers for your business. Klaviyo users have access to confidential advice and support from the Klaviyo Community Forum.
Klaviyo is free for up to 250 contacts. So the price is $20 per month, no contracts or locks, truly one of the best email marketing services out there.
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Omnisend is the leading email marketing automation platform, used by over 50,000 marketers. It has pre-built automation workflows and intuitive, no-code editing that makes it easy to create advanced email campaigns.
Omnisend’s features also include a drag-and-drop email builder, dynamic coupon codes, automatic product selection, and fully customizable popups. You have access to push notifications and powerful segmentation for SMS messaging, and you can use built-in audience sync for Google and Facebook ads.
Omnisend also offers in-depth analytics, campaign metrics and cancellation tracking. These help analyze campaign performance with custom benchmarks compared to industry benchmarks. You can also see product insights and where customers are in your funnels.
After a 14-day free trial with Omnisend, decide to keep the paid features, upgrade, or continue using the free plan (up to 15,000 emails per month).
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With Drip, you have access to a world-class email and SMS marketing platform that ensures simplified A/B testing, smart segmentation tools and powerful reports to help you create effective Drip campaigns. Key features include drag-and-drop design tools, pre-defined responsive mobile email templates, autoresponder, and one-click embedding.
In addition, Drip provides merchants with promotional suggestions tailored to your store. You’ll never have to wonder which campaign to create next – Drip lets you know which one will have the biggest impact on your sales and marketing. This will take marketing automation to the next level.
Get started with Drip on a free 14-day trial. So update
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