What Is Facebook Business Suite – Managing a Facebook page can take a long time. You need to create new things, create engagement, and keep everyone together with special messages. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is an all-in-one web management solution that provides Facebook marketers with a central location to streamline the process of building a brand presence on the platform.
What Is Facebook Business Suite
It takes some learning to get into the toolbox. In this article, we tell you how to use Facebook Business Suite and how to benefit from it.
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Facebook Business Dashboard is a free Facebook Page management tool that allows administrators (and some users with other roles) to manage Facebook Pages, Instagram accounts, and Messenger conversations from a single dashboard. Facebook Business Suite replaces the Facebook Page Manager apps.
You can use the Business Suite on a computer or with the mobile app (for iOS here and Android here).
Business Manager has been around for several years and is essentially the predecessor to Business Suite. It allows you to manage assets, such as pages, accounts, product catalogs (but only at a basic level), and user roles.
While businesses can now choose between the two tools, it looks like the Business Suite will eventually replace Facebook Business Manager. In Business Suite, you can do everything you could before in Business Manager, including managing things under “Options”.
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If you absolutely hate the new Facebook Business Suite (which technically is actually the “Meta Business Suite”), there are instructions on how to upgrade with Business Manager.
That said, we strongly recommend upgrading to the new Business Suite, as we don’t know how long Business Manager will remain stable, and the Business Suite offers much better functionality.
Facebook Creator Studio and Facebook Business Suite are often confused because they have many overlapping features, especially around content creation and scheduling.
Facebook Creator Studio has a few more tricks up its sleeve. The plugin offers a healthy collection of post-processing options, payment features, post tests, and housing.
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In general, Facebook Business Suite looks better for active accounts, while Creator Studio will work better for creators.
If you want to go beyond just creating and scheduling posts, you can use Creator Studio with Business Suite.
Anyone running a business on Facebook (including Pages or Instagram accounts) should at least seriously consider using Consentaneus Business. If you have multiple accounts to manage, you should definitely do this.
Facebook Business doesn’t cost anything to use, but it does offer a variety of benefits and features, and the fact that they’re all compact and streamlined is priceless. Collaboration is also easier, making the process easier whether you’re on your own or part of a large team.
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Creating and scheduling posts and stories is one of the most common uses of Business Suite. To do this, navigate to the Messages and Stories tab on the left side of the dashboard.
In the post editor, you can copy your copy, add a photo or video and set the location of your post. You can then add a link and even a call to action. Finally, you can choose the type of carrier you want to use. You can then publish it immediately or reset it later.
Facebook Business Suite offers powerful Insights tools that you can use to see how your content is performing.
You will be able to see an overview of your business performance. This includes a summary of your content, audience status, last completed posts, and Instagram views (if an Instagram account is connected).
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If you click on Results, you will get an overview of the activity of your related Facebook Pages and Instagram profiles.
When you click on content, you will see a list of recent posts with performance data. Facebook will show you your location, likes and reactions, comments, shares, results, cost per event (if sponsored) and link clicks. Want to learn more about your website audience? Click Audience to get the demographics of your current audience, as well as an overview of your potential audience. Add new users and roles
Adding team members to your page can be very helpful in providing additional help for content creation tasks.
If you want to add more features or new users to your Facebook page, go to All Tools in the left navigation menu. Then click Page Settings.
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From there, click Page Roles. You can now see who is currently assigned a role on your Page. If you want to add a new person, select their role from the drop-down menu in the middle of the page (manager, editor, moderator, announcer, analyst, or custom role). Administrators have maximum access, so it is not recommended to designate multiple users as Page Administrators; however, you can access users with different roles like Advertisers (who can serve you ads) and Analysts (who can access your information). Editors and moderators can access most pages without being able to remove you as an admin or a page.
Facebook and Instagram stories are among the most active forms you can post. Learn how to create stories in Facebook Business Suite.
Click Add Media to upload your photo or video story. You will see a preview of your story and can choose whether you want to post it to Facebook, Instagram, or both.
If you want to add text or stickers, or even choose an image for stories, now is the time. You can also add context to your story. You can see all this in the example below.
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Decorate the story as you want, click Party Story. In addition, you can set the story for a specific date and time. This gives you the ability to create content well in advance, so you don’t have to worry about creating and learning it at the last minute.
Notice the Optimal Times button next to the Blue Party History button. When you download, share this with some of the best moments to get an analytics-based story to help you get your money’s worth. It’s always worth it, but make sure you have a good idea of when your stories are likely to have the greatest impact.
The Facebook Business app lets you view your social media timeline, where you can see what you’re doing and (if needed) edit or reschedule posts. The timeline view includes both Facebook and Instagram posts and stories.
Facebook allows Business Suite users to connect to a number of powerful third-party tools that make running your business easier.
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There are many applications that integrate with Facebook, including social media management tools (such as Hootsuite), meeting tools, developer tools, marketing tools, and more.
If you want to add a third-party tool to Facebook Business Suite, click on the desired tool. You must follow the instructions to install the integration. In most cases, this includes sharing open source or API information with a third party tool.
Facebook Business Suite’s Appointments tool makes it easy for business owners to set up personal appointments with customers and prospects.
To create appointments (or manage existing appointments), go to All Tools in the left navigation menu. Then, under Sell Products and Services, click Install.
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You will see an overview of all appointments and appointments on the dashboard. You can also manually create a new installation by clicking the Create Installation button.
You will see a scheduled appointment comment on your appointment tab. If necessary, you can delete or reprogram.
Interested in using the Facebook Business Suite to manage sales on the site? You can use Facebook Marketing Manager to create stores, catalogs and more for Facebook and Instagram. Note that you need to get started with Facebook Marketing Manager before you can access your inventory or sales through Business Suite.
You must configure a file or directory. Stores allow users to browse products in the “Shopne” tab on the Facebook and Instagram platforms, and Catalog allows you to sell products through your chosen e-commerce solution.
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Once you install it, you will be able to access the inventory and sales platform.
If you need to list, add or remove services from your page, it’s easy to do so through the Facebook Business Suite.
Now you can enter some information about your service. This includes additional images in addition to the name, description, price and length of service (and whether it is flexible or fixed). Be as informed as necessary to help consumers make informed purchasing choices.
Periodically review your services to ensure that your location offers are safe and compatible with your furnaces and that all prices are accurate. You can always add or remove the services you need without editing
Facebook Business Suite
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