What Is The Difference Between Facebook Business Suite And Business Manager – Managing a Facebook page takes a lot of time. You need to create new content, build engagement and follow up with personalized messages at the same time. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is a comprehensive page management solution that provides Facebook marketers with a single central point to streamline their brand management process on the platform.
What Is The Difference Between Facebook Business Suite And Business Manager
However, the tool’s interface takes some getting used to. In this article, we’ll introduce you to the Facebook Business Package and show you how to get the most out of it.
Facebook Business Suite Vs Creator Studio Vs Business Manager
Facebook Business Suite is a free Facebook page management tool that allows administrators (and certain users with other roles) to manage Facebook pages, Instagram accounts, and Messenger communications from a single dashboard. Facebook Business Suite replaces Facebook Page Manager applications.
You can access Business Suite on your desktop or via the mobile app (you can download it for iOS and Android here).
Business Manager has been around for years and is essentially the predecessor to Business Suite. It allows you to manage assets such as Pages, ad records, product catalogs (but only at the most basic level) and user roles.
Marketers can currently choose between two tools, but Business Suite will likely replace Facebook Business Manager. In Business Suite, you can do everything you used to do in Business Manager, including managing business assets from within Settings.
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If you hate the new Facebook Business Suite (now technically the “Meta Business Suite”), here are instructions on how to switch back to Business Manager.
However, we do not know how long Business Manager support will last, and since Business Suite provides more powerful features, we recommend upgrading to the newer Business Suite.
Facebook Creator Studio and Facebook Business Suite are often confused because they have many overlapping features related to content creation and scheduling.
Facebook Creator Studio has a few more tricks. It includes advanced publishing settings, monetization features, post tests, and royalty-free audio collections.
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In general, Facebook Business Suite is better for brands with active advertising accounts, while Creator Studio will work better for creators.
If you want to go beyond simple post creation and planning, you can use Creator Studio with Business Suite.
Anyone running a business on Facebook (including Pages or an Instagram account) should strongly consider using the Business Suite. If you have multiple accounts, you must manage them.
Facebook Business Suite doesn’t cost anything to use, but it offers so many benefits and premium features, all compact and streamlined, that it’s priceless. Whether you’re working alone or as part of a larger team, it enables teamwork and streamlines processes.
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One of the most common uses of Business Suite is creating and planning articles and stories. To do this, go to Posts and Stories in the menu on the left side of the dashboard.
In Post Composer, you can write your copy, add images or videos, and adjust the layout of your post. Then you can add links and even include calls to action. Finally, you can select the account you want to submit your post to. You can then publish it immediately or schedule it for later.
Facebook Business Suite has powerful tools you can use to see how your content is performing.
You will be able to see an overview of your business performance. This includes your reach, audience stats, recent post performance, and Instagram Insights (if your Instagram account is connected).
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If you click on the result, you’ll get an overview of how much access your linked Facebook pages and Instagram profiles are getting.
Click on Content to see a list of recent articles with performance data. Facebook will show your post’s reach, likes and reactions, comments, shares, views, all views (if supported) and link clicks. Do you want to know more about your page audience? Click on Audience to get a snapshot of your current audience demographics and potential audience. Add new users and roles
Adding team members to your page can be a very useful way to get extra support in your content creation workflow.
If you want to add more roles or new users to your Facebook page, go to All Tools in the left navigation menu. Then click on “Page Setup”.
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From there, click on Page Roles. Now you can see who is playing roles on your page. If you want to add a new person, select their role from the drop-down menu in the middle of the page (admin, editor, moderator, promoter, expert or custom role). Admins have the most access, so it’s not recommended to have multiple users as page admins; Alternatively, you can give different access to users with roles such as advertiser (who can run ads for you) and expert (who can access your insights). Editors and moderators can access most pages without removing you as an administrator or deleting the page.
Facebook and Instagram stories are some of the most interesting ways you can post. Let’s see how to create stories in Facebook Business Suite.
Tap Add Media to upload a photo or video to your story. You can preview your story and choose whether to post it to Facebook, Instagram, or both.
If you want to add text, stickers or crop your story photo, now is the time. You can also add text to your story to add context. You can see all this in the example below.
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Decorate your story however you want and tap Share Story. Or you can schedule your story to be published on a specific day and time. This gives you the flexibility to create content ahead of time so you don’t have to worry about creating and uploading it at the last minute.
Note the optimal time next to the blue Share Story button. You’ll be sharing your best times to post stories based on analytics to help increase your reach with clicks. It’s always worth looking around to better understand when your story can have the most impact.
Facebook Business Suite allows you to view your social media content calendar, where you can see what you have planned and (if necessary) adjust or change posts. Calendar view includes Facebook and Instagram posts and stories.
Facebook Business Suite allows users to connect several powerful third-party tools to make running your business easier.
Website Link On Facebook Posts
There are tons of apps that can integrate with Facebook, including social media management tools (like Hootsuite), scheduling tools, development tools, and e-commerce tools.
If you want to add a third-party widget to Facebook Business Suite, click on the widget you want. Follow the instructions to set up the integration. In most cases, this involves sharing your credentials or APIs with third-party tools.
Facebook Business Suite’s appointment tool makes it easy for businesses to schedule personal meetings with customers and prospects.
To create a meeting (or manage an existing meeting), go to All Tools in the left navigation menu. Then click on ‘Sell’ under ‘Sell products and services’.
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You will see upcoming meetings and meeting requests on the dashboard. You can also create a new meeting manually by clicking the Create Meeting button.
You will see the exact scheduled notes on the meeting dashboard. You can cancel or reschedule if necessary.
Interested in using Facebook Business Suite to manage sales on the platform? You can use Facebook Commerce Manager to create stores, catalogs and more for Facebook and Instagram. Note that you need to start using Facebook Commerce Manager before you can access your inventory and sales through Business Suite.
You need to create a store and/or catalog. Stores allow users to view items on the Shop tab of the Facebook and Instagram platforms, and catalogs allow you to integrate with your chosen e-commerce solution to promote the products you sell off-platform.
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Once you’ve set one up, you’ll be able to explore insights like inventory, sales, and more on the platform.
If you need to list, add, or remove services on your page, it’s easy to do with Facebook Business Suite.
Now you can enter specific information about your service. In addition to adding a photo, this includes a name, description, price, and term of service (whether flexible or fixed). Be as detailed as possible to help shoppers make informed purchasing choices.
Recheck your services periodically to ensure that the products you offer are consistent with your brand and that all prices are accurate. In addition to editing, you can add or remove services as needed
Facebook Launches Business Suite
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